The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI 1st Edition, reviewed

By @SimonCocking review of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI 1st Edition, by Carlos Gil. This book is available on Amazon here.

Social networks are the new norm and traditional marketing is failing in today’s digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world’s largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put ‘social’ back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to, they want to be engaged.

Is this the End of Marketing:?

Well, no, probably not. But it is a punchy title, and the subtitle does a respectable job of letting you know that this is not a merely click bait play. Marketing has changed, is changing, and will continue to change. If you continue to do things in the old way, because ‘this is how we have always done it’ then you do deserve to go the same way as the dinosaurs.

You have probably all had those conversations with old school c-level executives, who, after taking the time to do a good guest post, then turn around and say ‘I don’t have a twitter account and I don’t have time to be active on social media anyway’. What was the point of writing the article then?

Gil is aware of these changing parameters, and has had good experience from his own attempts to find work. This knowledge guides the chapters and the insights he is trying to convey to you.

If you are on your own social media journey then you can learn a lot from this book. For us he finds a little more value in Facebook than we do, but that comment to one side overall his insights are smart, actionable, and well worth listening to and acting upon. He also digs into whether influencers offer value, and how you can ensure that your own dispatches are relevant and help you to differentiate your brand and your message. We also enjoyed his narrative voice, smart but self-depreciating, and carefully treading a good line between offering good advice and not making sweeping statements.

See more reviews here.

More information about Irish Tech News and the Business Showcase

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 16000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview, or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. Contact us, by email, twitter or whatever social media works for you and hopefully we can share your story too and reach our global audience.

Irish Tech News

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking