By @SimonCocking review of  The Creative Thinking Handbook, Your Step-by-Step Guide to Problem Solving in Business by Chris Griffiths.

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the ‘box’ around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies – including the tried-and-trusted Solution Finder model.

This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

If you’re looking to kickstart your creativity then this is a fun, enjoyable book to read. Depending how deeply you have dived into this area some of the examples may be familiar to you but you may not remember all the answers, and some will probably be new to you. As AI enables us to replace more and more of the drudge work, so our creativity, and our ability to engage and access imaginative ideas becomes ever more important. Chris Griffiths, who has a good pedigree in achieving previously successful creative endeavours, outlines and explains well what it means to actually be creative, and take you away from aimless and unfocussed brain storming to more focussed strategies to achieve better results.

The book follows a systematic structure and helps you to identify what your challenges are, and how to deconstruct previous ways of doing things, simply because they were how things were always done before. As more and more global companies experience shorter and shorter shelf lives it becomes increasingly important to not leave creativity to chance unless you are willing to risk having your business destroyed by a faster, leaner, quicker moving competitor. It therefore becomes important to do the most you can to ensure you are always planning for how to remain relevant and open to new business opportunities. You would do far worse than to take time out to read this book.

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