By @SimonCocking review The Caveman Principles: Get rid of everyday stress and enjoy mammoth success, available to buy from Amazon here

What has this book got to go with paleoanthropology? The short answer is ‘not one tiny bit’. But it has everything to do with stress, communication and change especially for the modern Caveman.

We all live busy, stressful lives but fortunately we all possess the ability to shape and mould our future. The only person who holds ‘us’ back, is ourselves. We can blame others, our boss, our wife/husband or even the kids but ultimately we are the only person who can change our lives.

I developed The Caveman Principles to make my own life better and I know that they will help you as well.

The book has been written to share my Caveman theories in an easy to read guide. You can follow them and improve your own life. You have the power to make the choice, to want better relationships, manage change easily and more importantly reduce your own stress. I hope you embrace the Caveman Principles and ?nd them useful.

Early on in this book the author mentions that we have 560 words for feelings, and 62% of these are to describe negative ones. This is the challenge, to deprogram our hard wiring instincts to see the glass as half empty, and to be prepared to switch into lizard brain mode and fight for our lives. Luckily the number of large animals that want to eat us in daily life is much smaller than it used to. Life is not without risk, however while our lives are changing at seemingly lightning speed at the moment, our internal brains, and fight or flight survival instincts go back much much longer. The problem is that lizard brain reflexes are invoking levels of stress and adrenaline that, while once designed to keep us alive, are now more counter productive to healthy 21st century living.

In this context this book offers some help and insights in terms of suggesting ways for us to mitigate these daily onslaught on our senses. Perhaps ironically for a media outlet we still felt he had some valuable points in terms of the need to disengage with news on a rolling 24/7 basis. Yes, it’s ok by us if you’re not constantly monitoring your feed to see when our latest posts go on line. Rosier-Jones reminds us that news is a business, and their business is to sell news, for many outlets, that is their bottom line, not for our well being. In this context managing our online engagement will also be a healthy part of managing our stress levels, and with it our happiness too. In an over-connected world books like this still offer value and help as we try to remain sane, and not over stimulated and flooded with news headlines that want our eyeballs overvaluing our sanity. Read it if you are concerned about your worklife, online / offline balance and to reset your glass to at least half full.

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