Services marketing

The customer experience book. Reviewed

By @SimonCocking. Review of 'The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business' by Alan Pennington. Available to buy from Amazon here. Customer Experience (CE) is becoming seen as a key component...

If large companies want to stay relevant they have to innovate, Alon Zadka senior innovation lead Lloyds Bank

By @SimonCocking. Interesting interview with  Alon Zadka Senior Innovation Lead at Lloyds. What is your background briefly? I have been at Lloyds Banking Group for four years, first joining the internal digital strategy team, which alongside mo...
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