By @SimonCocking

Describe the company – the elevator pitch …

OnePageCRM is a simple, sales tool for small business. We take a to-do list approach to CRM (Customer Relationship Management), so you always know your next step to convert a lead to a customer.

How are you different?

We keep things simple, with a system that’s designed to be as easy to use as email. Where traditional CRM’s are built with managers in mind, data-lead interfaces with bulky reporting systems, our focus is on building a system for salespeople, a low maintenance, streamlined sales tool that actually helps you sell more.

Why will the company / product do well?

We have a huge pool of loyal customers that really love what we do. We built OnePageCRM using David Allen’s GTD (Getting Things Done) productivity principles, that’s where the concept of the to-do list, ‘Action Stream’ arose. For every sales action attributed to a contact in the CRM, there’s a corresponding ‘Next Action’, to ensure you never drop the ball on a lead. We understand that modern sales success comes from building real relationships with customers, and that means always, always following up!

Where are you based?

HQ is in Galway. We’re based in the Business Innovation Centre on campus at NUI Galway. We have a secondary office in New York for business development purposes & we have members of the team working remote from all over, including Poland, Germany and Russia.

When was the company launched?

The company was founded from a napkin sketch in 2009 by the boss Michael FitzGerald, with the ‘Minimal Viable Product’’ launching online in March 2010. Even in its humble begins, the idea behind OnePageCRM, simplicity and focus on sales actions, gained significant traction. Fast forward seven years, and with the help of a great team and consistent customer feedback, we’ve got a product that really works. We’ve just recently hit our 10,000 users milestone which were hoping to grow even further over the coming year.

What have been your biggest wins to date?

As a startup, we’ve been really fortunate with the support we’ve received. As I mentioned, the early interest and traction was a big initial win for us. We have customers that have been with us since day one, and in essence they’re responsible for the success of the app. Every feature launch is off the back of customer feedback, that’s why the tool is so suited to salespeople.

We’ve also been fortunate to gain significant investment and recognition both nationally and internationally. Enterprise Ireland have been a huge support, having been one of the first to invest in the future of OnePageCRM. Further to this, in March 2010, OnePageCRM was the first ever recipient of the Twilio Fund Europe, a joint venture between the cloud communications company, Twilio and Silicon Valley VC firm, 500 startups.

In terms of the app and development, we celebrate small wins on a weekly basis. The system is constantly being improved upon with new features added every few months. Our Lead Clipper, a chrome extension, that pulls a contacts details from Gmail, Outlook, Facebook and Twitter and creates a contact in the CRM, in just one click is a real winning feature with our customers.

Last year we launched our remastered native iOS and Android apps for mobile. This project was on-going for the best part of two years. The feedback from users has been extremely positive, we now have a mobile app for sales on the go which can rival the original browser app. Our Development Roadmap for 2017 is already underway, this year’s major project will be the launch of our team configuration functionality, for different user roles.

What type of people (market segment) are you trying to attract to your product?

We market ourselves as ‘the simple CRM for salespeople and small business’. It’s a broad catchment because we do attract customers from all ranges of industries. Our customers range from business consultancy firms, to PR & HR firms, real estate agents, entrepreneurs to sales development reps.

Tell us about your team?

We’re an eclectic bunch. The majority of the team is based here in Galway, with others dotted around the globe, working remote from the likes of Poland, Russia, Germany and Romania.
We’re still a relatively small team so everyone knows everyone else and there’s a great vibe and camaraderie to the office. We’re a work hard, play hard sort of company, so we start early, get the work done and then we’re free to enjoy the extra-curriculars like the gym, or the odd pizza/beer night on a Friday evening.

What are you long term plans for your product / company?

The goal is growth. We know we have a great product, that can only be improved on with more features. The people that use our system are really loyal customers, so we’re hoping to keep building this following over the next few years. The big aim is 60,000 customers in 6 years, and to build the team and app in conjunction.

What are your favourite tech gadgets?

It has got to be my laptop, mobile wifi and my phone as none leave my side. On the laptop I live in Google Docs, and the Adobe design tools for creating. My phone is purely for consuming twitter, podcasts, articles and the odd comic 🙂

I’m an equal opportunities iOS and Android lover as long as the battery lasts and does not explode.

What tech gadgets do you wish you could use to help you?

Honestly I love technology and would happily buy it all to play with but there is none that I can justify buying for work or home. For the last few years, what I have is good enough for almost everything I want to do. Of course I will always want a faster everything (and bigger monitor) but do I really need it? 🙂
In terms of software I am playing around with marketing automation platforms and I love the potential and insight they are providing. They are a big time commitment to set up correctly though.

I also want to dig into our user numbers more with a data analysis tool like Tableau but it’s a big price for analysis that only happens a few times a year. For now Google Spreadsheet is doing the job even if it is messier.

How do people get in touch with you?

I write about sales on the blog here  and you can get in touch via email with [email protected] or tweet me at @AlanORourke


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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