By Robin Gurney @ TIPTOP INSIGHTS
Over the past year I’ve asked a good number of senior marketing people in European companies if they have any experience wi...
By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd.
In previous articles we have seen why neuromarketing is so important, the various technologi...
By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools.
Whilst there is still some controversy about what The Implicit Association Test (IAT) exactly measures and how va...
By Robin Gurney @ TIPTOP INSIGHTS
Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT consumers do and HOW into finding ...
By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain
Having spent 20 years as a “digital marketer” (most of it as a content strategist), I conf...
by Robin Gurney
According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor at Harvard Business School, there are over 30,000 new consumer products introduced every year, and 95 perc...
By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise.
...
Latest interesting podcast guest post by Ken Herron and Carol McManus, see more pieces by Ken for Irish Tech News here. Image from Pixabay here.
Podcast: P...
