By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd.
In previous articles we have seen why neuromarketing is so important, the various technologi...
By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools.
Whilst there is still s...
By Robin Gurney @ TIPTOP INSIGHTS
Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT consumers do and HOW into finding out WHY they behave the ways they do.
As I write this, Morrissey’s lyrics spring to min...
By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain
Having spent 20 years as a “digital marketer” (most of it as a content strategist), I conf...
by Robin Gurney
According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor at Harvard Busin...
Latest interesting podcast guest post by Ken Herron and Carol McManus, see more pieces by Ken for Irish Tech News here. Image from Pixabay here.
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It seems the question on everyone’s mind is WHY did Microsoft s...
