Market segmentation

Understanding How Artificial Intelligence could change Marketing

Irish Tech NewsDecember 11, 2018

by Charles Phan who graduated with a degree in Marketing and continues to write about a variety of fields in business and entrepreneurship. He lends his experti...

Digital MarketingInnovationTech News

New Research finds consumers prefer to skip Video On Demand Ads

Irish Tech NewsOctober 2, 2018

75% of ‘Video -on-Demand’ (VOD) ads are skipped when the consumer is given the option, according to new research from Core, Ireland’s largest marketing communic...

IrelandTech NewsVideo

What is Psychographic Segmentation?

Alison McGuireSeptember 11, 2018

Most people understand the benefits of segmenting customers based on their past behavior, conveniently known as behavioral segmentation. However, many people are completely unaware of what psychographic segmentation is. Psychographic segmentation is ...

Customer ExperienceCutting EdgeCyberpsychologyData AnalyticsDigital MarketingEcommerceMarketingTech News

Targeting the Right Customers Using Artificial Intelligence

Cal O DonnabhainMay 18, 2018

Guest post from James Warner of NexSoftSys Isn’t it an all-time wish for every company to see through the minds of their customers and find out their prefere...

Artificial IntelligenceCutting EdgeTech News

Your 2018 Guide to eCommerce Sales Success: Meet Consumer Expectations

Emer HandlyApril 30, 2018

Guest post by Ashley Kimler Remember when the buzzword was “responsive?” It took us awhile, but eventually most of us working in the online world caught on. ...

EcommerceEntrepreneurInnovationTech News

Business Showcase : TestReach

Simon CockingNovember 29, 2017

By @SimonCocking Describe the company – the elevator pitch ... TestReach is a unique cloud-based application that provides organisations with a scalable and cost-effective way to create, deliver and review any assessment online, from simple tes...

Business ShowcaseTech News

Business Showcase : Swapslide

Simon CockingNovember 20, 2017

By @SimonCocking Describe the company - the elevator pitch: SwapSlide is an application that allows users to 'swap' goods/services on all smart devices....

Business ShowcaseFeaturedTech News

Energy Providers Falling Short of Digital Expectations according to research from Accenture Ireland

JohnSeptember 18, 2017

Squeezed by falling profits, technology disruption and outside competitors targeting their customers, energy providers face the additional challenge of falling ...

Artificial IntelligenceCutting EdgeIrelandTech News

Business Showcase : eNett

Simon CockingSeptember 10, 2017

By @SimonCocking interview with Peter Hendrick, Chief Technology Officer. Describe the company – the elevator pitch eNett provides fast, easy and safe B2B payment solutions to travel companies all around the world. Our secure Virtual Account Nu...

Business ShowcaseFinTech

Podcast

Day 2 Dublin Tech Summit podcasts

Day 1 Dublin Tech Summit podcasts

DAB Radio insights with Kevin Brannigan, CEO Bay Broadcasting

Crypto

Stripe builds out the economic infrastructure for AI with 288 launches

What Could Your Wallet Look Like in the Future?

Could Crypto iGaming be a game changer in Ireland?

Business Showcase

Over 100 Women in Business attend Tri-County event to mark International Women’s Day 2026

Business Showcase : Wealth Transfer Token (WTT)

HMD Fusion Revolutionizes Smartphones with Smart Outfits and Detox Mode

Reviews

There’s Nothing Like This: The Strategic Genius of Taylor Swift, reviewed

Climate Wayfinding Healing Ourselves and the Planet We Call Home, reviewed

The Cognitive Athlete: Sustainable Peak Performance for Leaders, Thinkers and Doers, reviewed

Cutting Edge

Istanbul Blockchain Week 2026: Where East Meets the Future of Web3

Greenvolt Next to create 50 new jobs at Waterford HQ

Beyond the Data Centre: How AI Is Reshaping Digital Infrastructure

Interviews

Day 2 Dublin Tech Summit podcasts

Day 1 Dublin Tech Summit podcasts

Web3’s Hiring Reality Check, Owen Healy on AI Stealing Your Job

Understanding How Artificial Intelligence could change Marketing

New Research finds consumers prefer to skip Video On Demand Ads

What is Psychographic Segmentation?

Targeting the Right Customers Using Artificial Intelligence

Your 2018 Guide to eCommerce Sales Success: Meet Consumer Expectations

Business Showcase : TestReach

Energy Providers Falling Short of Digital Expectations according to research from Accenture Ireland

Business Showcase : eNett

Day 2 Dublin Tech Summit podcasts

Day 1 Dublin Tech Summit podcasts

DAB Radio insights with Kevin Brannigan, CEO Bay Broadcasting

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