By @SimonCocking

Describe the company – the elevator pitch:

SwapSlide is an application that allows users to ‘swap’ goods/services on all smart devices. It eliminates unwanted conversations and only connects members with other members who have a mutual swapping interest. There is no cost in using the application and members determine the value of their items. Categories can range from video-games to vehicles to guitar lessons.

SwapSlide’s vision is to change how people consume by shifting buying behaviour to swapping behaviour. Our mission is to create the fastest and simplest swapping experience on the planet.

How are you different?

SwapSlide will make it easy for members to swap their goods/services by allowing them to take a picture of their selected item and upload it to the app to start matching. The simplicity, speed and efficiency of the app will make it easy for users to quickly identify a match close to their area where they can decide to meet or send out their items. Communication is simple as users will be placed into a chat interface once their is a match or they ‘accept’ a suggested swap.

Why will the company/product do well?

Predominantly SwapSlide will allow people to save their money on more important things. We’ve identified a gap in the market for the trading of goods and services as, in our opinion, there are no simplified applications that bring people together who have mutual swapping interests in Ireland or across the world. We have identified big markets where consumers are spending their income for used goods e.g. videogames, books, clothes, toys. In addition we have completed a market research report with DIT to sample the market and identify a need for the application amongst millennials. Nearly everyone I know has valuable items lying around their homes they don’t use (myself included) that just sits there. The traditional process to swap these items is time consuming. Typically, you would have to post an item on a website then hope and pray that someone will contact you. Even when you are contacted there is no guarantee you will be offered an item you would swap for. SwapSlide eliminates all of these unwanted conversations, significantly reducing the amount of time to make a swap. Alongside this is the gamification aspect. Similar to the story of Kyle MacDonald who started off with a paperclip and in 14 trades ended up with a house, SwapSlide gives members a platform where they can start off with a low cost item and end up with something significantly more valuable. SwapSlide is centered around the concept of every person having a different perception of value.

Where are you based?

Dublin, Ireland

When was the company launched?

We developed the initial concept back in the spring of 2014, however, the idea has evolved several times before we officially registered the company as SwapSlide in May 2017.

What have been your biggest wins to date?

We have been very much working on the development of this application and concept over the last 3 years. Our biggest wins to date have been 1) Finalising the specifications of the app itself through feedback of friends, peers, students and business professionals 2) Winning a place on the DIT Consultancy Project as part of the MSc. in International Business. Here, we worked with a team of 4 students to test the market, run an alpha version of the app and compile a research report to validate our business idea 3) Support for our app launch in September by DBS (Dublin Business School) 4) Consultation and support from Hothouse

What type of people (market segment) are you trying to attract to your product?

Ultimately our goal is for the app to be used by anyone aged 18-55 however our initial target markets are as follows; students, gamers and parents.

Tell us about your team?

Currently there are two members of SwapSlide who founded the company. We are also working with a team of students but there is also potential to expand the team over the course of the year after our launch in September for Android devices.

What are your long term plans for your product/company?

Our long-term vision is to change the way people consume products and services. We want to create a shift from buying behaviour to swapping behaviour across the world. This is inspired by the idea of giving back to the community and allowing people to use their income on the more important things in life. We live in a world where we are targeted by advertising everyday encouraging us to spend our hard earned income on items we (for the most part) won’t use. Ultimately, long term we want to be the number one swapping service provider on the planet.

What are your favourite tech gadgets?

Currently I’m using my Nintendo Switch quite a lot which I got for my birthday as you can continue to play your game while you move around the house (if you’re a multitasker like me) but the Amazon Echo has caught my eye lately. Would love to be able to have a hands free, multipurpose, voice recognition device to play my Spotify music or switch off the lights.

What tech gadgets do you wish you could use to help you?

At the moment applications like Facebook Ads Manager, Crowdfire and Hootsuite have all played a big role in streamlining our social media marketing processes. We are always on the market to see what else is available to help us with our business.

How do people get in touch with you?

Currently we are advising anyone with an appetite for swapping to sign up to our mailing list on our website – and follow us on our social media channels;

Facebook –

Twitter –

Instagram –

LinkedIn –

Please find below the app download link to include in the article as well as our promotional video which explains the app in 36 seconds. We have also provided a link to our site to be included.
App promotional video-

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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