Consumer behaviour

Panic buying was rare but amplified by social media in March 2020

How prevalent was panic buying in March 2020? Bad news travels extraordinarily quickly online. One of the hottest discussion topics…

6 years ago

Assessing unsung neuromarketing heroes

By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools. …

7 years ago

Persuasion Sciences and The Rise of Machines

By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain Having spent 20 years as a “digital marketer” (most of…

7 years ago

Neuromarketing for market research

by Robin Gurney According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor…

7 years ago

Understanding Amazon, by Natalie Berg and Miya Knights

Store of the future: shifting from transactional to experiential  Shoppers can buy literally anything online today and, thanks to Prime,…

7 years ago

From AI to Digitalisation: 6 Retail Predictions for 2019

2018 marked a turbulent year for retailers Much of the turbulence is due to unstable consumer confidence, increasing concerns around…

7 years ago

Black Friday shopping event to overtake Christmas as the busiest delivery period of the year

Autoaddress, the leading provider of Eircode address capture services in Ireland, today predicts that Black Friday will soon overtake Christmas…

7 years ago

Londis Launches Pioneering Store of the Future on DCU Campus

Artificial intelligence powered store sets ambitious roadmap for the future of grocery retailing Leading convenience retailing brand Londis has officially…

7 years ago

Irish businesses lose out as 2.2 million online shoppers head overseas

The number of Irish consumers shopping at international online stores exceeds the number of domestic online shoppers in Ireland, according…

7 years ago

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