How prevalent was panic buying in March 2020?
Bad news travels extraordinarily quickly online. One of the hottest discussion topics has been how consumer beh...
Developing tech products that people really want is hard. Even the biggest companies have major fails. Remember Microsoft Zune in 2001, Google Lively in 2008 or...
By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools.
Whilst there is still some controversy about what The Implicit Association Test (IAT) exactly measures and how va...
By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain
Having spent 20 years as a “digital marketer” (most of it as a content strategist), I conf...
by Robin Gurney
According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor at Harvard Busin...
Store of the future: shifting from transactional to experiential
Shoppers can buy literally anything online today and, thanks to Prime, usually have it delivered the very next day. Amazon has taken every effort out of shopping and, in the future,...
2018 marked a turbulent year for retailers Much of the turbulence is due to unstable consumer confidence, increasing concerns around the economy and business r...
Autoaddress, the leading provider of Eircode address capture services in Ireland, today predicts that Black Friday will soon overtake Christmas as the busiest h...
Artificial intelligence powered store sets ambitious roadmap for the future of grocery retailing
Leading convenience retailing brand Londis has officially launched Ireland’s most technologically advanced and sustainable grocery store in the heart of...
