Business economics

Irish design student creates AR trophy for international start-up programme

A County Laois design student has created a bespoke augmented reality (AR) trophy that was presented at an international clean-tech…

7 years ago

New Research finds consumers prefer to skip Video On Demand Ads

75% of ‘Video -on-Demand’ (VOD) ads are skipped when the consumer is given the option, according to new research from…

7 years ago

Create an Engaged Social Media Following in 4 Steps

Written by Naser Alubaidi A strong social media following is a major form of validation for a brand. It’s a simple…

7 years ago

Running a Profitable ICO When the Markets are Down

Guest post by Tim Kulbaev The cryptocurrency market is currently in a steep decline. Token prices are going down, many…

8 years ago

Google on the Road to Help Irish SMEs Stay Ahead

Google has launched its Staying Ahead Digital Roadshow, the first in a series of events held in partnership with Enterprise…

8 years ago

What Makes Technology Deliver Good Customer Service

How good customer service can be aided by great technology, yet it can never be replaced by it! Good customer…

8 years ago

Designing for Persuasion

How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?…

8 years ago

The Role of Digital Marketing in Business Development: an Infographic

Irrespective of what many traditional businesses may believe and adopt, digital marketing has turned out to be the necessity of…

8 years ago

How Social Media has made E-Marketing Easy and Affordable for Small Businesses

Written by Sujain Thomas Online marketing can sometimes appear confusing for marketers who have to choose between several marketing channels to…

8 years ago

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