Brand management

What Richard Branson Can Teach About Impeccable Customer Service

Written by Jason Grills Virgin Group CEO, Sir Richard Branson has become a name to reckon with in the business…

7 years ago

Verizon Connect research shows ‘say-do’ gap is hindering digital transformation of Irish businesses

Leaders struggling to harness the power of data despite strong digital transformation ambitions Businesses in Ireland are failing to fully…

7 years ago

5 reasons for your brand to take part in an upcoming tradeshow

Written by Sujain Thomas What happens when brick-and-mortar businesses stop relying on conventional marketing tactics? In the first couple of…

7 years ago

Artificial Intelligence is a Priority for Customer Service, But Implementation Levels are Low in Irish Organisations

Microsoft Ireland and Codec research shows: 65% of Irish organisations with customer contact centres currently view Artificial Intelligence (AI) as…

7 years ago

Interview With Geoff De Weaver, Author of ‘How to Win New Business’

What is your background briefly? I have 30+ years of experience in New York City, San Francisco and globally within…

7 years ago

7 Tips for Making High-Impact Logos and Other Brand Products

Written by Samuel Caverly If you think that designing a logo that is both nice to look at and high-impact…

7 years ago

What Makes Technology Deliver Good Customer Service

How good customer service can be aided by great technology, yet it can never be replaced by it! Good customer…

8 years ago

How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it's fair to say that brand marketing teams -- at least at major consumer-facing…

8 years ago

Top 8 Steps to Creating a Strong and Successful Small Business Brand

Written by Alice Jones Are you one of those people who generally think of big names when the word ‘brand’…

8 years ago

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