Sony announce the A7R III camera and new lenses

Sony one of the pioneers of mirrorless cameras has just announced its fantastic new camera, the A7R III Sony’s New Full-frame ?7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body.

• 35mm Full-Frame 42.4 MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
• Continuous Shooting at up to 10 fps with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
• 399 phase-detection AF points covering 68% of image area, 425 contrast AF points and approximately 2 times more effective Eye AF
• 5-axis optical in-body image stabilization with a 5.5 step shutter speed advantage
• High Resolution 4K Movie Shooting with full pixel readout and no pixel binning
• Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

Thanks to an evolutionary leap in image processing power and efficiency, the new ?7R III combines a high-resolution 42.4 MP back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. 

With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

Sony is also launching the new 24-105mm F4 G OSS Standard Zoom and the development of a new G Master™ 400mm F2.8 Super-Telephoto Full-Frame Lens.

Pricing for the products are:

• A7R III (approximately priced at) – €3,500
• SEL24105G (approximately priced at) – €1,350