This article originally appeared on 60 Second Social.

Note – For the purpose of clarity, this article discusses how content is shared on 60 Second Social, it does not reflect how content is shared on Irish Tech News. Where the article uses the term “we” it refers to 60 Second Social and not Irish Tech News.

Some of you may think it is a simple as the click of a button and it is perfectly fine to just think that, however sharing content you have produced on social media can end up being several steps across several different platforms depending on what kind of results you want to see when your post or tweet goes out. And how many times should we be sharing content we produce?

In this behind the scenes article (BTS) I’m going to explain how we share content to our social media accounts and how it takes three different platforms to get it to the formula we have found to be just right. How you decide to share your content is up to you, there is no right or wrong way of doing it but there are certain things you can do to get more attention.

The three platforms we use in question are Tweetdeck, Hootsuite and Buffer, all of which you can check out at the following links:


Tweetdeck is a fantastic tool when it comes to sharing on Twitter, you can set up columns for different account timelines to see everything they tweet, this means at a glance you can see what is going on around you instead of having to go searching for it.

More importantly, you can schedule tweets to be sent at a certain time of the day, and this is the main use we have for it. When an article is finished in the morning, I don’t want it to go live there and then, but I also don’t want to have to be sat at the computer when it needs to go live. After writing an article I copy the title, paste it into the new tweet box in Tweetdeck and make sure both my personal and the 60 Second Social account are checked.

Once the Tweet is typed into this box I add 2-3 relevant hashtags max and then I add an image and also schedule the tweet for a desired time, once that is done we are all set.

Twitter has developed a very sophisticated way of searching, hashtags are basically clickable search terms now, every word in your tweet can be searched regardless of whether it has a hashtag or not which means it is best to keep tweet nice and neat and not load them up with as much hashtags as you can fit.

The reason we add an image is because we want our content to stand out on timelines. Twitter Cards are fantastic, but one big problem I have with them is that you only see the benefit if you click on the tweet itself, on your timeline it appears as an ordinary text link until it is clicked.

The only way to get around this is to manually add the image yourself, that way the photo will appear on timelines and catch peoples attention without necessarily needing a click. So with Twitter done and ready to go, we now move on to Hootsuite.


Hootsuite is a a service we pay for, it costs around €8 per month and gives us great analytic reports along with great control of multiple types of feeds over different networks from Instagram, Facebook and LinkedIn.

We use Hootsuite to schedule tweets from Facebook, Google+ and LinkedIn. The reason why we don’t use it for Twitter is because for whatever reason, when we share the tweet it appears as a broken image and pulls in the default website image instead of the one we want. This happens because at the time of scheduling the tweet on Hootsuite the link we use is not live yet, the tweet goes out when the article is live but does not appear the way we want it to.

We use the same process for Hootsuite, compose a new message, add the image and pick the time it goes live.


This allows us to get posts and tweets appearing the way we want them to across multiple platforms. But there is one other platform we have not talked about yet and that is Buffer.


Buffer is a fantastic service which basically allows you to set a schedule for when you want tweets to go out during the week at different times of each day. You then fill up your Queue by, “throwing things into your Buffer” and at the next scheduled slot, your post will be shared.

Buffer will also give you a list of suggestions for different things you may like to add to your Buffer to share.  Simply fill up your Buffer (free accounts have a max of 10 slots) and let them go. We throw in articles to our Buffer so that they keep getting shared and we also throw in some of the suggested articles if we find them interesting.

Buffer is a great service to keep your account active and ticking over while sharing great content. This is basically the process we use, and it brings me to my final talking point, how often should I be re-sharing my content on my social media channels?

Re-Sharing Content:

One of the things about social media is that it moves so fast your content can get buried almost instantly, the only way to try overcome this? Re-sharing, but is there a limit to the amount of times you should send something out?

As I mentioned above, we use Buffer to keep articles flowing after we have initially shared them. There is no real limit provided you don’t excessively spam the hell out of your followers in one go. Basically what we are saying is use your discretion and common sense but your content can be infinitely re-sharable if you choose it to be. You worked damn hard to produce it so don’t be afraid to shout about it, and if you use common sense and discretion and people still complain then those people are not individuals you want following you in the first place, trust me.

About The Author

Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis, he is also a proud father of his bearded dragon, Lola. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here.

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