SAS is expanding its operations in Ireland with the opening of a new Inside Sales and Customer Contact Centre. The expansion will create 150 jobs over three years, equating to an investment of around €40 million. The move will see the workforce increase six-fold. This project has been supported by the Department of Jobs through IDA Ireland. 

The new centre, which will initially be located at NexusUCD, University College Dublin’s industry partnership centre, will support sales of data analytics software into markets across Europe, Middle East and Africa (EMEA).  

Roles will include multi-lingual business development and sales specialists, customer engagement specialists, data scientists and software engineers.  Employees will work with customers to demonstrate how analytics will add value in their business and support them as they deploy and implement these solutions. 

“As a global company with offices all over the world, we wanted to expand in a city as vibrant as Dublin which has such a thriving technology ecosystem,” said Carl Farrell, Executive Vice President and Chief Revenue Officer, SAS. “We are now experiencing a ‘democratisation of analytics’, where more and more organisations – including small to medium sized enterprises – are investing in analytical software and services that don’t require a significant up-front investment.

“Our new centre will provide the extra capacity needed to support customers as they embark on this data analytics journey. Organisations in the region will now have access to knowledge, advice and powerful analytics to enable them to make more informed decisions and improve their business operations.” 

Speaking at the launch event today, Richard Bruton TD, Minister for Jobs, Enterprise and Innovation, who has met senior SAS executives in North Carolina as part of an IDA mission to the USA since taking office, said, “A key part of our Action Plan for Jobs has been attracting new software and analytics companies into Ireland through the IDA’s work. Crucial also has been developing a cluster of Irish start-ups to build off our success in attracting these companies to Ireland.”

He added,Of vital importance in all of this has been talent – ensuring, through our education system and our work permit system that these companies, Irish and multinational, can access the skilled workers they need to grow. Today’s announcement by SAS, that it is creating 150 jobs in Dublin is a huge boost to this strategy and great news for the city.”

Welcoming today’s announcement Professor Orla Feely, UCD Vice-President for Research, Innovation and Impact, said, “The University has a strong track record of working with business, through a growing portfolio of strategic and mutually beneficial partnerships which can impact the economy and wider society. With today’s announcement UCD is continuing its evolution as an enterprise campus, with enhanced opportunities for leading businesses such as SAS. By locating its new centre at NexusUCD, SAS can continue to grow its engagement with the University and in particular with the UCD Centre for Business Analytics. Through this engagement SAS can access the rich research and innovation capacity of UCD, along with the largest population of talented students in Ireland.”

Martin Shanahan, CEO, IDA Ireland said, “SAS is a highly recognisable brand name in the global software industry and a leading player in data analytics.  The development of the Inside Sales and Customer Contact Centre in Dublin is the first of its kind for SAS within EMEA and as such, is an important win for Ireland.  SAS’s decision to locate here will further highlight our country as a centre for big data and data analytics – a key emerging sector targeted by IDA Ireland.”

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