Pure Telecom targets Ireland’s lucrative streaming market with new TV service

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, has announced that it is entering the triple-play market through a partnership with TV service provider, Netgem. To mark the partnership, which represents Netgem’s largest distribution partnership in Ireland so far, Pure Telecom is revealing insights from a national survey of 1,000 Irish adults, conducted in July 2020. It found that the majority of the Irish population is now paying for a video streaming service, with the average adult spending €18.91 per month on streaming services.

Pure Telecom will tap into this lucrative market by giving Irish viewers access to Netgem’s range of live and on-demand content through broadband and TV bundles starting at €43. Subscribers will be able to access live TV from Saorview channels, along with 20 additional channels. They will also have access to streaming services from providers including YouTube, Amazon Prime Video, All4 and Plex, as well as ad-free kids’ TV provider Hopster. The service is integrated with Alexa voice control.

Pure Telecom’s research found that some 81% of Irish adults are currently paying for at least one streaming service. And, it found that the COVID-19 lockdown caused 34% of Irish adults to increase the amount they spend on streaming channels.

The survey revealed that the average Irish adult spends 13 hours, 35 minutes watching streaming channels each week. That figure increases to 15 hours 28 minutes per week for Millennials and 14 hours, 25 minutes for Gen Z.

According to the survey, residents in Carlow watch the most streamed content at 19 hours, 23 minutes per week. That is followed by Louth (18 hours, 12 minutes) and Wicklow (17 hours, 26 minutes). Offaly and Sligo residents, meanwhile, clock up the least amount of time watching streaming channels at 9 hours, 23 minutes per week. That is followed by Monaghan (10 hours, 30 minutes) and Kildare (11 hours, 54 minutes).

Paul Connell, CEO, Pure Telecom said: “Our research shows that online viewership is now a huge market in Ireland – and even more so in the last few months. As more TV and streaming providers enter the market, each of them producing more and more original content, consumers are demanding greater choice. We are very excited that we can now give this to our customers by entering Ireland’s triple-play market with Netgem and as a result, continue along our year-on-year growth trajectory.

“At Pure Telecom, top-quality customer service along with extremely competitive prices have always been our priority. We are delighted to be partnering with Netgem to provide a genuine alternative for Irish viewers seeking both broadband and TV.”

Sylvain Thevenot, Chief Commercial & Customer Officer, Netgem, said: “Pure Telecom is a really strong local player in an Irish broadband market that is heating up rapidly. We are delighted to be working with them to reach new audiences in Ireland and showcase how quickly and easily ISPs can launch compelling TV services via Netgem with a low overall investment.”

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