Podcasting as a service : Could this be the future of podcasts? Andrew Craissati from Auddy explains more

We catch up with Andrew Craissati to learn more about his plans to revolutionise and successfully monetise the podcasting world. Andrew shares his vision for how Auddy plans to bring greater revenue and marketing to quality podcast content creators.  Auddy are currently conducting a crowd funding campaign which has successfully reached and surpassed it’s funding goals. We also discuss if there is a saturation point in terms of consumption of podcasts, and also what the future of podcasting could look like.

Podcasting as a service : Could this be the future of podcasts? Andrew Craissati from Auddy explains more

More about Auddy

With monthly compound audience growth of 91%, Auddy is on a mission to build a data-driven podcast publisher for mainstream audio podcasts from top producers. A 5.5m historical download catalogue means clients such as Vodafone & Open University are already on the books. Auddy is led by ex-Virgin, Netflix & Warner senior execs.

More about their crowdfunding campaign

1 in 5 people listen to podcasts in the UK. Over 50m episodes and 1000’s published each day. The podcast world is big business: actually, 4x bigger than 3 years ago. This creates significant competition and confusion for the podcast producer: many great podcasts go unnoticed because they lack editorial, promotional, and commercial support.

Auddy solves this problem. As a publisher, we guide a creator’s show from birth to distribution and advertising sales. We aim to make money for the creators through royalty shares. We work with data to analytically research the shows. We help curate and fine tune the show for editorial and commercial advantage. Through our distribution, all our shows can be found anywhere, anytime and on any device. We’re ubiquitous.

Within this large universe of podcast fans, our marketing team promotes and builds audience awareness. This is both internal and via external agencies. As a result of our content acquisition strategy, we now own titles with a historical download of 5.5m.

We sell sponsorship and advertising directly to brands and via their agencies. Advertisers buy slots within the podcasts and we offer an enhanced sponsorship package for brands seeking greater exposure.

We put creators first. Our vision is to be a data-centric, modern publisher, building consumer respect and trust from our creators while delivering an increasingly global footprint.

More about Andrew

Spanning his 25-year career, Andrew Craissati has had senior roles in The Virgin Group, Universal Studios, National Geographic Society, and media banking firm, The Magna Group.  Given his extensive global career, with stints in London, Los Angeles, and Singapore, Andrew has cemented his position as one of the foremost leaders within the international media, arts, and finance verticals.

Since 2012 Andrew has been a supporter of early-stage companies and has funded them as an angel investor, including a chairmanship and investment in Pollen, one of the UK’s top-ranked tech growth companies (no. 4 on the 2020 Sunday Times Tech Track Top 100).

This passion for building early-stage companies and his wide-ranging experience in the global development of audio has led to Andrew’s mission to build Auddy, one of the UK’s leading podcast publishers, harnessing tech, high-quality content, and mainstream audiences.

From 1999 to 2005 he was a senior aide to Sir Richard Branson, creating what became Virgin Radio International, one of the world’s largest networks of radio stations. He also launched or supervised other large Virgin-branded operations, specifically in media and, separately, across the Asia Pacific and Australian markets. Earlier, while in Asia, Andrew separately led much of the regional relationship between Universal Studios and its then owner, Seagram (now known as Diageo).

Later, he was 5 years (2008 – 2012) at NatGeo, where he supervised numerous matters related to the Society’s investments in media and conservation, including NatGeo Kids, NatGeo Film Fund (in partnership with Abu Dhabi), and Great Plains Conservation. In keeping with this social and moral purpose, he went on to create David de Rothschild’s Integritas Investments, which he designed and led for three years as the family office for the environmentalist, adventurer, and force behind “Plastiki” and through which socially and environmentally driven investments were pursued and managed.

See more stories here.