New Energy Labels Are Helping Smartphone Users to Choose Well

Consumers across Ireland and the EU are benefiting from a new energy label on smartphones and tablets, that rates devices on energy efficiency, durability, and repairability.

This initiative is part of the new Ecodesign and Energy Labelling Regulations introduced in June 2025, which will empower consumers to make choices that go beyond the price tag.

Research shows that consumers consistently rank longevity and reliability of appliances and electronic goods among their top decision factors, alongside price, brand, and warranty. However, until recently, consumers had to rely on their own research to evaluate these factors for smartphones and tablets.

The new EU-wide label provides clear, comparable information on how products perform in areas that matter most:

—  Energy efficiency: rated from A (most efficient) to G (least efficient)
—  Battery life and endurance: how long your device lasts between charges and over its lifetime
—  Durability: including resistance to drops and protection from dust or water
—  Repairability class: showing how easily devices can be fixed and spare parts accessed

The label is now mandatory in-store and online, providing an easy-to-understand guide to help consumers make their purchasing decisions.

“These new labels give consumers a clear comparison on key factors when buying a new smart device. Choosing a phone or tablet with better energy efficiency and durability isn’t just about fewer charges or a tougher screen. It’s about getting more value and creating less waste. Devices that last longer and are easier to repair help consumers save money and are more sustainable”, Tim Stokes, Market Surveillance Programme Manager at the Sustainable Energy Authority of Ireland, explained.

“Empowering consumers with better information through the new energy label can significantly influence energy use, especially given the vast number of devices in circulation. By choosing longer-lasting, repairable products, individuals help reduce waste, conserve resources, and lower lifecycle energy consumption.

When millions make these informed choices, small actions will create major impact. This behavioural shift to more sustainable consumption model supports both national and EU-wide efforts toward a circular economy, where products last longer, cost less over time, and have a reduced environmental footprint”, Stokes added.

With the new energy label, consumers are better equipped than ever to choose smartphones and tablets that last longer, perform better, and support a more sustainable future. To learn more about the energy label for smartphones and tablets, visit our website.