Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World

Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World by Cathy Hackl, Dirk Lueth, and Tommaso Di Bartolo Edited by John Arkontaky ISBN: 9781119898993

Published June 2022 by Wiley in hardcover and ebook, priced £20.99

Navigating the Metaverse serves as a primer on the Metaverse and shares an essential breakdown in the future of online business to get readers past confusion around the new technology, and help them find ways to innovate and spark new customer connections and online revenue streams.

From understanding metaverse basics to commercial strategy and even launching your first metaverse project, readers will find practical and hands-on insight into this cutting-edge technology.

Navigating the Metaverse

In the book, the authors – Cathy Hackl, Chief Metaverse Officer of the Futures Intelligence Group, Dirk Lueth, Co-Founder & Co-CEO of Upland, one of the fastest-growing metaverses mapped to the real world and based on blockchain technology, and Tommaso Di Bartolo, UC Berkeley scholar – offer foundational knowledge about the metaverse, metaverse economy, Web 3.0. technology, and more, for people new to the subject. They also discuss the essential connection between metaverse environments, businesses, communities, and digital products that make the metaverse economy such a potent force.

Containing deep dives on topics like non-fungible tokens (NFTs) and how to make the most of them, as well as frameworks to help find, nurture, measure, and monetise new innovations in the metaverse, Navigating the Metaverse provides readers – whether entrepreneurs, executives, or innovators seeking a place at the front of the line in a new age of online business – with an analysis of the future of electronic commerce and a technology that looks likely to become as impactful as the Web.

About the authors:

Cathy Hackl is a globally renowned tech futurist and executive with extensive experience working with HTC VIVE, Magic Leap, and Amazon Web Services. She is the CEO of the Futures Intelligence Group.

Dirk Lueth is a serial entrepreneur and early adopter of blockchain technology as the co-founder and co-CEO of Upland. He has also co-founded European and US-based companies in the fintech and digital media spaces, including Financial Times Deutschland and Forbatec.

Tommaso Di Bartolo is a serial entrepreneur with two successful exits under his belt. He is a faculty member at UC Berkeley where he lectures about entrepreneurship and innovation. He is the author of How to Growth Hack Your Startup.

John Arkontaky is a content creator and strategist. He has covered the technology industry as a writer, editor, and journalist. He works alongside industry leaders, managing thought leadership programs for leading tech companies.

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