Mojofest returns to Dublin, 28th & 29th April

Mojofest Dublin 2025: Mobile Content Creation Festival, this preview by Marie-Clare Byard

Mojofest is back in Dublin for 2025 in UCD, it is a two-day festival on April 28th and 29th aimed at mobile content creators and industry professionals. The event offers keynotes, panels, hands-on workshops, and networking opportunities focused on the future of mobile storytelling and digital engagement, giving attendees a great opportunity to network and connect to learn from the best in the industry.

Attendees can expect to learn from over 30 speakers, including recognised creators like Hannah Wilson and Jacque (Jacqueline) Smith, VP of digital video CNN and explore the latest mobile technology

Comment on what to expert as I would have described it as a former attendee:

For attendees, words cannot describe the motivation and inspiration you will get from this event, along with the global community of creatent creator connections and the amazing opportunity to learn hands-on from these industry experts in the workshops.

Mojofest, Dublin, 28th, 29th April

When and where is it on?

28th & 29th April, 2025 – UCD, In the O’Reilly Hall Conference Centre, University College, Belfield, Dublin 4

How many years has it been going?

It started as RTÉ Mojocon in 2015 when I was head of innovation. It ran for 3 years until I took an exit package and started Mojofest in 2018. This is the 4th Mojofest (disrupted by Covid) but also the 10-year anniversary of our first Mojocon event which was at the CCD in Dublin.

What was the inspiration to start it?

Mainly frustration to be honest. I’d started training media organisations in Mobile Journalism in 2011 and was getting great feedback on the training but not much progress on implementation and transformation. After meeting several other early adopters like Nick Garnett and Marc Settle from BBC, John Inge Johansen from NRK, Illico Elia formerly Reuters and Len Clarke from Notre Dame University it became clear that there was a need for a network and an event seemed like the logical way to create one. That network, started after RTÉ Mojocon as a group on Facebook in 2015 now has over 7500 members from over 100 countries.

What exciting things can people look forward to?

We are just about to announce Jacque (Jacqueline) Smith, VP of digital video with CNN will be keynoting on day one and day two we have Hannah Wilson who has a social following of 750k across platforms both of whom speak about the top trends and tips for success with social/digital/vertical storytelling.

We have 16 workshops already announced and expect there will be even more over the event. Many of these are practical hands-on learning sessions will be of real value for attendees who want to acquire/perfect new skills.

The expo will be full of the leading brands making apps and accessories for professional grade mobile content creation. Many will have special event only prices and offers.

What opportunities are on offer for those attending?

We are hosting a networking event on Monday night in the city centre and I’m hoping to run a quiz with prizes and giveaways at it also.

Who will be speaking?

https://mojofest.eu/alllspeakers

Keynote speaker, day 1: Jacque (Jacqueline) Smith, VP of digital video CNN
Keynote speaker, day 2: Hannah Wilson, Content Creator / Influencer

And unlike so many other events we have almost no “commercial” speakers. Our speakers are predominantly on stage, some for the first time, because they have a great, inspiring story to share.

What tips would you give to people attending to get the most out of?

Our motto has always been Inspire | Equip | Educate so to make the most of the experience attend as many sessions as you can. Grab some bargains and network like crazy!

How can people book tickets?
https://mojofest.eu

Anything else you’d like to add / we should have asked?

We have several sessions on AI this year as that has been the big new development in the last two years. If you have only a vague idea of the creative potential of AI or for that matter its disruptive potential then those sessions are going to blow your mind.

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