Some of you may be like me and have the pleasure of managing several different social media accounts. Well it is no easy task keeping on top of a host of different accounts, keep them active and keep them updated with fresh content as you may think it is. What happens when you take on more customers and get control of more accounts?
You need help, you need some form of social media automation. Now let me be clear, this is not social media automation where the entire account is a robot that spits out useless content over and over again and fails to interact with users. It is also not automation in the form of sending automatic messages to new followers begging them to buy your product or service.
This is social media automation which helps you schedule and share great content. There are a number of tools that help you to do this. Up to this point I have been a big fan of Buffer, it is been a tool which I have recommended to people which allows you to put tweets into a queue system and then sends them out on a timescale you determine.
There are other apps that allow you to schedule content such as Tweetdeck and Hootsuite, and these are fantastic apps. However the problem is that they treat content as disposable. So when it gets sent you need to go through the process of entering the content and rescheduling that content again when you want to share it at a later time.
Anyone who runs a blog will tell you this can be tedious. I have been using a spreadsheet to keep track of what old content I have been sharing and when I have been sharing it. Each week I spend time setting up a schedule of content which I want to be shared at various points throughout the week because it is simply not practical for me to be sat at the computer when I want to send that content out.
This brings me to a new tool, one which I am quickly falling in love with called, MeetEdgar. MeetEdgar is a powerful social media management tool however it comes at a hefty price tag of €45 per month. For me, it has been a revelation in the few days I have been using it so far.
Unlike other tools, Edgar does not treat content as disposable. In fact, Edgar helps you build up a library of content which you can set up a schedule for and have it sent out to readers over and over again. Now this requires some fine balance too, you don’t want to share old content too much over short periods of time and you need to maintain good gaps between content being sent out.
When you get your schedule right, Edgar will share your content in a rotating, never ending queue that ensures content is reused at reasonable intervals. It means I can now dump my spreadsheet and my time I spent scheduling each Sunday and allow Edgar to do all that heavy work for me.
You start by setting up categories, there are some presets already however you can add new ones and update the current set as you wish.
After your categories are set you start to build your library by adding content to it as you wish. Now not all content is going to be suitable for Edgar. What you are ideally looking for is something we call ‘evergreen content.’ This is content that is going to be relevant for long periods of time and does not lose its re-share value. So an article which gives you Twitter tips and digital marketing advice is content which can be shared multiple times and still be relevant.
Here are some of my categories on the left and at the moment I have a handful of content in each one. Over time I will build that content up and Edgar will keep the content rolling out without me having to worry about it.
So why is that significant?
Well, the nature of social media is such that when you post your content to Twitter or indeed any network it can get buried fast. Content gets buried so fast that people only see it if they are online there and then when you share it.
In order to get more eyes on that content you need to share again and again at different days and different times.
Beware of over automation:
As I mentioned, this is a balancing act. Edgar can make your life 10 times easier however you need to make sure that you don’t over automate and turn your account into a robot. Edgar does not fix everything, you need to keep interacting and keep posting organic content which is fresh and new.
In order to get this right you need to think about the amount of content in Edgar’s categories and how often you schedule that content. You can setup a schedule as you wish, here is a screenshot of mine below.
Now this is not the full schedule, it is just a quick glance to give you an idea but what you need to consider is this. Lets look at the Personal blog post category, I have that setup to go out two four different accounts – my Twitter, my LinkedIn, 60 second social Twitter and 60 second social Facebook. I have 21 tweets in my library for that category and 3 time slots in the schedule.
That means that a tweet which goes out tomorrow will then head to the back of the queue in Edgar and will not be sent out again for 7 weeks when it will resurface and be sent out again. As the library grows you can then alter the schedule to add more time slots and keep content rolling.
You don’t want to fall into the trap of having a frequent schedule and not enough content in the category, it means that content will recycle far too fast.
How do I get Edgar?
Now this is the catch here, Edgar is easily the most efficient scheduler I have used so far. It was developed by Laura Roeder and her team. It is the king of scheduling content for social media however I get the impression that their target audience is digital marketers who have control of several different accounts, personal and clients.
That impression comes through stronger when it comes to the pricing plan. Edgar will cost you €45 ($49)per month for the basic plan and €90 ($99) per month for the pro plan. If you are looking to help you run small projects on your social media or help promote solely your own blog and content then an alternative option such as Buffer may be more suited to your needs.
For those looking to use a powerful scheduler then Edgar is the way to go. If you are interested in meeting Edgar you can do so today at the link below.