The father of modern marketing, industry legend Philip Kotler, Marketing 5.0

In this interview Amir and Philip Kotler speak about the inspiration behind the initial marketing book and how the series has developed over time. As well as the impact things such as social media have had on marketing and his most recent book marketing 5.0. Philip also delves into a potential marketing 6.0 and the reasons as to why it is imperative to update the series every few years.

The evolution of marketing with industry legend Philip Kotler, Marketing 5.0

Philip Kotler is an American marketing author, consultant and professor. He helped create the field of social marketing that focuses on helping individuals and groups modify their behaviours toward healthier and safer living styles. He also created the concept of “demarketing” to aid in the task of reducing the level of demand. He also developed the concepts of “prosumers,” “atmospherics,” and “societal marketing.” He is regarded as, “The Father of Modern Marketing” by many scholars. He has also released a myriad of books such as Marketing 4.0/5.0.

Amir Najib is a Student journalist from Coventry University currently interning at Irish Tech News, his main interests are in sports, entertainment and cryptocurrency. He hopes to one day work in the journalism industry where he is doing multimedia on the subjects he enjoys. Twitter – @4mirN9

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