Managing Sustainability: First Steps to First Class, reviewed

Review of Managing Sustainability: First Steps to First Class by John Friedman, available from Amazon.

Managing Sustainability: First Steps to First Class provides a compelling case, real-world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities.This strategy has taken companies from initial conception to the top of the sustainability rankings. Using examples from leading companies, readers will understand how to build-programs that drive results and enhance reputation.

Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement “best practices,” earn license to operate, reduce compliance and regulatory costs, and more.

Includes the latest trend to go beyond the organization’s own “footprint” to integrate their values into their supply chains and build employee and customer loyalty by empowering these essential stakeholders to live their shared values.

Sustainability professionals or business strategists who are seeking to integrate effective programs that match corporate strategy with the purpose and values-driven initiatives that engage employees, build customer loyalty, and improve license to operate will benefit from the author’s more than 30 years’ experience in corporate communications, business, and corporate sustainability.

Managing Sustainability: First Steps to First Class, reviewed

This is a short, concise book, aimed at guiding students through the steps they need to take to identify and understand the key concepts to manage and embrace sustainability in their studies and subsequent work. It works well, and at the end of each chapter there are good questions to check that they have understood and digested the key concepts.

We also recently interviewed the author, and he explains in more detail the concepts and aims behind the book. You can read, and listen more about this here. It is an important topic and Friedman is nudging the needle over in terms in helping companies to ensure that they are not merely greenwashing, and are actually embracing and integrating the actions that need to be taken if we are not to drive ourselves, and other species into extinction.

The perfect gift for the current or aspiring #Sustainability pro in your life, featuring ideas from thinkers, doers, collaborators and leading #business large & small #csr #esg #sustainabledevelopment https://t.co/Kw0XS3elRZ

— John Friedman ? (@JohnFriedman) November 29, 2020

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