How to get beyond the Batman / Bruce Wayne paradox, Sustainability insights with John Friedman

We interview John Friedman about sustainability, trends for 2021, and why we need to be aware of the Batman / Bruce Wayne paradox in our lives and what we do.

With an international career spanning 3 decades, John Friedman is an award-winning communications professional and recognized sustainability expert who has helped some of the leading global companies to integrate their operational, financial, and cultural aspirations into sustainable and responsible business practices.

Beyond the Batman / Bruce Wayne paradox, Sustainability insights with John Friedman

He has been instrumental in helping three companies, Lafarge, Sodexo and WGL Holdings rise to the top of the sustainability rankings (DJSI/RobecoSAM and MSCI) for their respective sectors; building materials, food service/facilities management and energy.
He has helped define long-range (including science-based) targets, developed and tracked annual goals in support of those targets as well as managed programs relating to environmental stewardship, social progress and sound governance practices

A frequent speaker at conferences and business classes, Friedman helps organizations to integrate practices including environmental stewardship, social progress and sound governance into their corporate cultures and everyday actions, helping enhance business reputation and drive results.

The perfect gift for the current or aspiring #Sustainability pro in your life, featuring ideas from thinkers, doers, collaborators and leading #business large & small #csr #esg #sustainabledevelopment https://t.co/Kw0XS3elRZ

— John Friedman ? (@JohnFriedman) November 29, 2020

On digital media he is recognized as a thought leader; on Triple Pundit’s List of the Top 30 Sustainability Bloggers on Twitter, #3 on GreenBiz list of most influential ‘twitterati’, #14 on Guardian Business’ 30 most influential sustainability voices in America, was voted #4 of the “100 leading voices in CSR” by Global CEO Magazine readers, and has regularly been included among the top voices in CSR by Forbes’ Brandfog.

An Albany State (New York) communications graduate, Friedman earned a management certificate as part of the Lafarge/Duke Management Training program at the Fuqua School of Business in 2000.

Our virtual ‘tree’. 100% solar powered. pic.twitter.com/Z3TIYMzyJ3

— John Friedman ? (@JohnFriedman) December 5, 2020

More about his new book ->

Managing Sustainability: First Steps to First Class provides a compelling case, real- world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities. This strategy has taken companies from initial conception to the top of the sustainability rankings.

Using examples from leading companies, readers will understand how to build programs that drive results and enhance reputation.
Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement “best practices,” earn license to operate, reduce compliance and regulatory costs, and more.

More about Irish Tech News and Business Showcase here.

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

If you would like to be featured in our podcast series drop us a line & don’t forget to sign up for notifications for our latest episodes and follow us on Twitter, Linkedin, SoundCloud, iTunes or your own favourite podcast platform.

Contact us, by email, twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking