Irish company Miagen to help elite football clubs avoid financial ruin

Miagen, the leader in financial modelling technology solutions, has announced the launch of a solution that will help Europe’s football clubs to comply with financial sustainability rules. With football clubs across Europe facing mounting financial scrutiny and risking crippling sanctions, the solution, SportsGen will help clubs to navigate their finances, protect their long-term survival and save up to €3M on wages per season.

Financial sustainability rules have shaken up the world of football recently, after a number of clubs were docked points and even rendered bankrupt for falling foul of them. The rules, which mostly apply to European and English football leagues, were introduced to ensure football clubs operate within their financial means, promoting long-term financial stability and preventing reckless spending.

SportsGen is a financial planning & analysis (FP&A) platform built for mid-tier and elite football clubs. Miagen estimates that that insights enabled by its software can help clubs to increase match-day revenues by up to 10%. The platform enables clubs to see missed revenue opportunities – including those relating to attendance, pricing and scheduling – so they can implement new strategies to optimise ticket sales.

SportsGen’s real-time financial insights are enabled by integrating live data from ticketing, sponsorships, broadcasting and merchandising. It allows clubs to model different league finishing positions, assess financial implications, and stay within spending limits to avoid harsh penalties like point deductions and relegation. With smart forecasting for wages, transfers and operational costs, SportsGen helps clubs to make informed decisions during transfer windows and remain competitive while staying compliant with financial regulations. Additionally, Miagen is already planning updates that will integrate AI-driven player valuation and scouting insights.

The new solution comes on the back of Miagen’s dominance in financial modelling for the world’s aircraft leasing market. The Dublin-based company’s financial modelling platform, LeaseGen, is now used for one in five of the global leased aircraft fleet.

Brian Byrne, COO, Miagen, said: “Football is no longer just about success on the pitch; it’s about sustainability off it. Clubs are making high-risk financial decisions on transfer spending, wage structures and operational costs, but often without the right tools. The stakes have never been higher, as financial miscalculations can mean relegation, massive revenue losses and even club extinction.

 “Football clubs are more than just businesses; many have been at the heart of communities for more than a century. They bring people together and are playing a major role in funding and supporting women’s sport. Through better financial planning with SportsGen, they can make even greater progress on this work and ultimately, ensure they thrive in today’s uncompromising football economy.”

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