Investment is never risk free Pim Hannay, Senior Product Owner at BUX

In recent years it has become much easier to invest and Neobrokers alongside technology are helping to facilitate this. BUX, Europe’s fastest growing Neobroker has seen growing interest in building wealth for the future amongst their European base, particularly around female clientele.  Ronan talks to Pim Hannay a Senior Product Owner at BUX about this and more.

Pim talks about her background, what BUX does, crypto, investing in women in Technology, investment risk, what women invest in, and ethical investing. Pim also talks about making things as frictionless as possible, why financial inclusion is important, and the investment journey.

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In just one year their female user base has jumped by 200% and their assets under management have increased by more than 3 times since 2020.

Interest in socially responsible investing skyrocketed during the pandemic. While that could have been a temporary trend, numbers show that women are still investing in companies that have a positive impact on the world.

Up until now, numbers show that 20.4% of women started investing in crypto since it was introduced in January 2022.

They have noticed an interest in socially responsible investing skyrocketed during the pandemic. While that could have been a temporary trend, numbers show that women are still investing in companies that have a positive impact on the world.

It is also evident that innovation and tech-focused companies are still favoured by female investors. Adyen, an e-commerce company, ranks first on the list of most purchased shares by BUX’s female clients.