What is your background briefly?
A serial entrepreneur with 12 years of experience, I am the founder of a number of premier internet marketing companies with a total turnover of over $100 million. All and all, I’ve been deeply involved in supporting and growing 20 IT startups.
I specialize in fintech, internet marketing, and process automation. Some firms worth mentioning: I founded www.webeffector.ru – a platform for automating context advertising, and www.mirafox.com?– a developer of Internet projects for webmasters. I have over 7 years’ experience of actively leading and advising various projects in financial technology sector. I first started working with cryptocurrencies and products in 2012.
Does it seem like a logical background to what you do now?
Without a doubt! Blockchain is the logical extension of Fintech, and ICOs are an epitome of blockchain coming to an inflection point as a mainstream technology.
The creator of the 1st ever commercial fuel pump to accept #bitcoin plans to add Lightning Network functionality to his design
— Mike Raitsyn (@raitsyn) September 1, 2017
1 min pitch for what you are doing now?
I am a co-founder at ICOBox. We founded ICOBox in 2017 to offer fixed-price services to projects seeking to sell their products and services via ICOs. As part of our packages ICOBox provides SaaS-based technical, legal, and marketing solutions. We will get you to market within 10 weeks and on a budget. This year to date, ICOs attracted almost $2 billion, and your project might just be the next to find the much-needed backers.
Why did you get involved with ICOBox?
We found a market niche empty and ready for the taking. We pounced. The number of companies out there looking for turnkey solutions is finite. We found that many more companies are quite willing to do some of the necessary work to launch their own ICOs. Hence the birth of ICOBox – a company that offers boxed services for customers with advanced understanding of the ICO process. In that sense we are mid-market.
How secure are crypto products & what tips would you give to people on how to use them securely?
A lot of it is common sense. Don’t forget that protecting your money is your own responsibility.
Here are a few good housekeeping rules that would help you stay safe in any situation:
- Be careful with online services
- Back up your entire wallet
- Encrypt network backups
- Use several safe places
- Make regular backups
- Update your software on time
- Use multi-user signature
Generally, blockchain offers unparalleled levels of security. That said, most security breaches are the result of human error. Be careful out there. We at ICOBox are focused on minimizing the openings for human error and poor judgment as we see these two factors as the most real security threat.
Why are we seeing so many ICO launches now?
Blockchain market is evolving with a speed of light, and ICOs are quickly becoming its backbone.
As with any bell curve-type of a dynamic, we are moving from early adopters to early majority as businesses large and small realize that ICOs are an immediate opportunity to attract resources for future growth. I should point out that there are different types of token buyers out there. For startups and projects planning their ICOs, it is useful to remember that their core audience is their future customers who are prepaying for future services in a manner similar to Kickstarter.
How does ICOBox help people who are thinking of doing one too?
A standard ICOBox service package consists of three modules: a technology solution, a legal solution, and a marketing solution. The technology solution includes a book-building platform which each ICO will need – ICOBox provides a ready-to-deploy model, which can be set up and customized in under a week. The solution also includes a smart contract (which drives the new token) and a token management system.
The legal solution consists of a review and advice on drafting the project’s White Paper and landing page by external legal counsels experienced in conducting ICOs, a set of contractual documents, and the token legal concept review and recommendations.
The marketing solution includes a preset marketing strategy: advertising traffic budget, critical public relations recommendations, and a bounty program setup.
Projects can choose if they need all of the tools or just some of them.
From your own successes, what tips would you give to other people looking to launch an ICO, and to start a business in general?
It all starts with a great idea. A project that brings an interesting product or service to the market is almost guaranteed to succeed, because it has a good chance of attracting the support it needs for its development and transforming their idea into reality.
The main principle is to realistically assess the prospects. The following factors are key:
- The project must solve a real, not a fictitious problem.
- There must be a good team behind it.
- A working prototype of the project is almost a must
ICOBox can help projects who already have a great idea that addresses a real market gap. ICOBox is the first and the biggest new generation Blockchain Growth Promoter and Business Facilitator for companies seeking to sell their products via ICO crowdsales.
We are also the first to launch a token which allows blockchain community to vote for the best projects to be brought to life through their own ICOs. Our ICOS token gives its holders an additional advantage of access to all future presales of such new ICOs with an average discount of 75%.
What are you excited about in the future?
We are witnessing a leap in the development of the international financial system akin to introduction of lending, merchant banking and stock market. I just hope that ICOBox’s contribution to this revolution would be such that 50 years from now people would ask each other: “Do you remember where you where when ICOBox started its token sale? ”
— ICObox (@icobox_io) August 30, 2017
How can people find out more about you and what you are doing?
You can check out our website https://icos.icobox.io/, visit our Telegram channel, follow me on Twitter or simply follow our news in the media. We are very communicative. You can also submit your projects for consideration at: https://cryptoform.typeform.com/to/zzXaZo.