How to Write a Press Release and Get It Published! – 2021

Press releases are a vital communication tool for any company. We know it’s hard to stand out but before you ever worry about differentiating yourself, you need to concentrate on getting the core elements of any communication you issue correct.

Irish Tech News has been helping businesses get their news out to our audience for over 11 years now. We recently passed the amazing milestone of having published 20,000 articles and as you can imagine, we’ve received more than a few press releases in that time.  

Like everything in this world, you come across people and companies who are really good at creating engaging and informative content but likewise, there are plenty out there who could do with some help.

Over the years we’ve gained a great understanding, backed by statistics, of what works and what doesn’t. It is in everyone’s interest, including our own, to publish engaging content that people will want to read and ultimately interact with. Great content is a win for everyone and we want to help you produce it.

Lucky for you, that is what this article is all about. Whether you are a startup setting out on your first content creation journey or you are a seasoned pro who’s wondering why more outlets aren’t publishing your content, there is something in here for you.

Our Founder John Armstrong recently had a chat with Kamil Kus from Irish Directory. IrishDirectory is a one-of-a-kind growth and lead generation platform that focuses on Local Businesses and Services. During their chat, they cover the 10 most important points you need to be on top of for your content to have the best chance of being published.

We hope this has helped you out in some way and the suggested improvements help you get your news out there to a wider audience and with better results. If you would like a copy of the slides or need help on any of the topics covered, you can reach out to John via john@irishtechnews.ie.

If you want to find out more about Irish Directory, Kamil has appeared on our Podcast with Ronan before and you can take a listen to that here. Alternatively, you can check out their website to find out more here: https://irishdirectory.ie/