“Keeping up with emerging technologies is a huge challenge for SMBs, so artificial intelligence can be very helpful, especially if you don’t have a lot of money to invest. 

Artificial intelligence is making everyone’s life easier. If you are walking on the street in a hurry and can’t type, you can use Google’s voice search and quickly find what you need. If you are a small business owner and can’t hire more people, you can simulate conversation with human users using chat bots and save yourself time and money. Companies are using it for making investments safer and to protect themselves against fraud. We already have self-driving cars driving around. The list is endless.

There are many different tools in the market that use artificial intelligence to make your business’s processes more efficient, from creating an online presence and your company’s marketing and branding efforts, to legal and sales solutions.”

Website and Logo Creation

Wix for example is one of the companies that have been investing in AI for their products. They created a logo maker tool through which you can make your own logo quickly and inexpensively without previous design skills – the tool, using artificial intelligence, will calculate your preferences and do it for you”.

The Wix Logo Maker creates a professional logo for your business in just a few steps by asking you key questions. The designs themselves are built using AI considering the inputs you gave when answering the questions. Then the Wix Artificial Design Intelligence (ADI) will build you a personalised website. This can save a lot of time and money. It is 100% customisable, which means you can add and change whatever you want afterwards. This helps to save you a lot of time and is very helpful in case if you have no design skills or want to create a good looking solution quickly.

Legal solution

Legal Robot is a tool that helps businesses understand legal language. One of their tools called “Contract Analytics” analyses the style, definitions, risky language and more.

They also have a tool called “Legal Simplifier” that summarizes “legalese” into simple language, helping you to understand important documents.

For SMBs that don’t have so many resources, this could be a very useful tool.

Sales solution

Conversica uses AI to reach to your leads and engage them in conversation. Once the conversation moves forward with your prospects, it alerts the sales representative so they know it’s time to get in touch.

This tool can save a lot of time and can be very helpful to SMBs since it will optimize their sales representatives time at work and make them more efficient.

How can AI help you with reducing your costs

Let’s take Wix, for example. Their technology allows you to create a full online presence very quickly by using their AI for making websites and logos – and then you can tweak it (DIY) to make it exactly like you want it.

There are many ways small companies can save money. If you make use of DIY platforms combined with AI solutions, your cost savings will become very apparent. This will increase your company’s efficiency and reduce the costs of outsourcing.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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