Global Health Brand GNC Launches First European Corporate Store in Blackrock, Dublin

GNC, the leading global health and wellness brand, has opened the doors to its first European corporate store in Blackrock, county Dublin. The store, located in the Frascati Shopping Centre, marks the first of GNC’s Irish based stores, as the company continues to build for a momentous future. The store will be home to over 140 brands, including a variety of Irish-owned brands and the GNC brand assortment.

GNC, a trusted global retailer operating since 1935, provides high-quality, science-based products and solutions consumers need to Live Well. GNC currently operates in over 50 countries, with circa 4,000 stores globally, the new Blackrock location will offer a comprehensive range of industry-leading proprietary and third-party brands, thoughtfully developed, and curated by experts. Products available will include vitamins, wellness supplements, herbs and greens, sports nutrition, weight management, beauty supplements, food and drink products.

“We are thrilled to open our first European corporate storefront today in Blackrock, Dublin,” said Cheri Mullen, SVP Chief International Officer at GNC. “This launch represents more than just a single store opening. We see an exciting opportunity to expand further in this market through GNC franchising. This is an important step in GNC’s international expansion, as we continue to further our mission of ‘Living Well’ worldwide”

A number of Irish brands will be available in-store – including Fulfil Nutrition, Carraig Fhada Sea Vegetables, Ros Nutrition, Irish Botanica, and NUA Naturals – as well as new products to the Irish market, available exclusively at GNC. GNC’s own branded products will be available exclusively for purchase in store, including its range of vitamins, supplements, herbs, weight management, and sports nutrition products.

The selection of brands and products available is reflective of the holistic approach GNC takes to health and wellness, catering to all lifestyle needs and athletic goals, including:

• Immune Support

• Family wellness

• Digestive Support

• Sports and fitness nutrition

• Aiding cardiovascular health

• Support with sleep and reducing stress

“Coming into the Irish market, it was important for us to assemble our product offering to what is best suited to the needs of the community,” added Lorcan Grey, General Manager and Head of Finance at GNC Europe.  “At GNC, our offering is rooted in quality, science and expertise, as we have been in the wellness market since 1935. We are proud to include such a fantastic selection of Irish brands in our store, as well as our own line of GNC products – these are companies whose ambitions match our own at GNC,  as we continue to provide our customers with solutions that allow them to Live Well.” 

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