Have you met Ava? Dublin-based innovation studio, Connector has introduced their newest team member and very own marketing innovation expert, Ava. The Facebook Messenger chat bot is the first innovation of its kind to be developed and rolled out from Ireland.
How people are connecting with businesses through technology is constantly evolving. SMS, messaging, chat, and email, are once again prevalent consumer experiences. With 1.9 million Facebook Messenger users and 1.7 million WhatsApp users in Ireland, these two platforms have a higher percentage of users than any other messenger network in the country.
Launching their latest innovation, CEO of Connector, Conor Lynch today said: “I am delighted to introduce our fellow innovators and marketers to Ava – a fast and personal way to connect people to the resources and expertise that they need, whenever and wherever they need it.
“People love to communicate with one another using Facebook Messenger and WhatsApp. Despite the development of more sophisticated tools, we seem to be satisfied with the logic, scale and immediacy of instant messaging,” said Conor Lynch. “We have passed through an era of apps and playful user interfaces, and have come right back around to the simpler and more direct user experience of chat.
“By employing a chat-first strategy, any organisation can drive sales, provide efficient customer service, enhance their brand experience and encourage loyalty from their customers.” continued Conor Lynch “With a mix of AI and human service, a smart organisation can enrich interactions with their audiences, so that they feel both familiar and welcome, while also delivering a great deal of value.”
Messaging statistics:
· Ireland has 1.9 million Facebook Messenger users and 1.7 million WhatsApp users;
· 52 per cent of people prefer texting customer support over any other method of communication;
· 100 per cent of smartphone users aged 18-29 use a text messaging function on their phones at least once a week;
· The rate of opened and read SMS text messages is high at 98 per cent;
· On average, it only takes 90 seconds for people to reply to a text message compared to 90 minutes for an email;
· 97 per cent of smartphone owners report using their mobile device for text messaging.
To meet Ava, simply message her on the Connector Facebook page: https://www.facebook.com/connector/
More about Irish Tech News
Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.
You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news
If you’d like to be featured in an upcoming Podcast email us at [email protected] now to discuss.
Irish Tech News have a range of services available to help promote your business. Why not drop us a line at [email protected] now to find out more about how we can help you reach our audience.
You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.