This article originally appeared on 60 Second Social.

Facebook users have shown just how powerful the “donate now” button can be. Social media users on Facebook have managed to raise an astonishing amount of money for those affected by the Nepal earthquake in just a few days since the button was rolled out.

In the time that Facebook have made the donate button available to users, $10 million has been raised for the International Medical Corps (IMC), according to Facebook.

Thousands have been killed in the 7.8 magnitude earthquake that hit Nepal on April 25th and there has been a massive global relief effort as the capital of Kathmandu has been left in ruin. As well as the money raised by users, Facebook is going to donate $2 million to local recovery efforts in the region.

Social media is becoming a vital tool in times of crisis with people using social media platforms to communicate to each other so that they can coordinate recovery efforts or even communicate with loved ones back home to let them know that they are okay. After the disaster stuck Facebook rolled out its safety check feature for the affected area which allowed users to check in and inform loved ones elsewhere in the world that all was okay with them.

Facebook has used the donate button before, in November 2014 they called for donations to help the fight in the Ebola crisis and in 2013 they asked for donations to help relief efforts after Typhoon Haiyan hit the Philippines.

Facebook founder, Mark Zuckerberg, said that;

“It is inspiring to see our community coming together to help people in their time of need. We’re grateful to be serving you, and for all your efforts to support those affected by the Nepal earthquake,”

Facebook say that 7 million people have used the safety check platform in the area since the disaster struck to let people know they are well. Different companies have also allowed cheaper or reduced call rates to the Nepal region to give people the chance to contact their loved ones by phone.

About The Author

Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here. Or you can drop Mark an email at, [email protected]

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