Everhaze a new media monitoring service aimed at disrupting market launches

AI-powered PR tech platform Everhaze has announced the launch of its new real-time radio and online media monitoring platform for Ireland and the United Kingdom. This latest addition marks the Irish company’s entrance into the media monitoring market as it works towards the roll out of its AI-PR agent technology.

Built by James McCann, the founder of PR agency ClearStory International, and Cormac Glynn, a former developer with Bank of America, Everhaze currently provides media database and CRM services across Ireland and the UK.

To date, Everhaze has been focused on leveraging AI to bridge the sizeable gap between capabilities and insights for PR agencies and teams. Traditional processes have meant public relations professionals have experienced a high level of administration work between managing outbound PR campaigns and converting media monitoring results into actionable intelligence.

Everhaze aims to complement existing public relations’ professionals by mitigating arduous tasks and complementing existing teams. This latest new feature enables clients to react swiftly to breaking news and crisis scenarios by providing instant access to transcripts, audio, and synopsis within just 15 minutes of a mention across local and national media. Everhaze is also set to launch a ‘narrative tracking’ function, whereby brands can track localised or national sentiment trajectory in real-time or over extended periods.

According to figures by the Central Statistics Office (CSO), 15 percent of all enterprises used Artificial Intelligence (AI) in 2024, compared with 8 percent in 2023. Among large enterprises, more than half (51 percent) used AI, with 30 percent using it for automated workflows or decision-making. A recent study by Statista also shows that 75 percent of global PRs already use genAI solutions in the workflow. This new media monitoring capability marks further progress on Everhaze’s mission to develop the world’s first AI-powered PR Executives. The overall goal is to assist under-resourced communications teams to both execute and monitor effective media relations campaigns effectively.

Speaking about the launch of its new media monitor and its significance for PR agencies across Ireland and the UK, James McCann, CEO of Everhaze said:

“There is an arms race happening at the moment in the ability to equip brands to analyse and react quickly to crisis and brand management issues. One area we have centred on is the provision of real-time narrative analysis. Knowing you’re the subject of dozens or hundreds of mentions doesn’t help you understand the significance of what is being said, especially when you are under-resourced on the comms side. Our solution provides that real-time intelligence in digestible format that can be actioned instantly.”

Everhaze has received support from Enterprise Ireland through its New Frontiers programme and is self-funded by its co-founders. The company’s headquarters are located in the Media Cube at the Institute of Technology, Art and Design in Dublin, Ireland.

See more stories here.