Europe’s fastest growing Product Conference UXDX goes virtual

Taking place on October 6th – 9th 2020, UXDX, the Irish-owned, fastest-growing conference on Product in Europe, is today announcing its decision to take the annual conference virtual. The UXDX 2020 conference will deliver over 35 hours of online content including 40 keynote talks and panel discussions from global industry leaders, and over 15 workshops.

In addition, UXDX is launching a new and comprehensive Continuous Learning Programme designed to address the 70% digital transformation tech industry failure rate*. The monthly workshops will take place online and will focus on three main categories that drive actions within organisations: People, Processes and Tools.

Now in its 5th year, the popular event gathers over 2,000 CTOs, CIOs, product managers, UX researchers, designers and developers together to share best practices on how teams adopt and change to improve product delivery in organisations.

UXDX is also today revealing its first speaker line-up.  Organisers have secured some of the most authoritative voices in Product and they are delighted to announce the first 36 speakers including:

• Product

  • Marty Cagan, Founder, SVPG

  • Jeff Patton, Founder, JP Associates & Author of User Story Mapping

  • Kevin Lee, Chief Product Officer (Korea), eBay

  • Lindsay Silver, VP, Product, Condé Nast

• UX / Design

  • Jeff Gothelf, Author of Lean UX and new book Forever Employable

  • Lynsey Thornton, VP of UX, Shopify

  • Chris Grant, Global UX Director, King

  • Lowell Goss, Head of Design & UX, Reddit

• Dev

  • Rebecca Parsons, CTO, Thoughtworks

  • Peter Wang, CTO, Buzzfeed

  • Dana Lawson, VP of Engineering, GitHub

  • Rahma Javed, Director of Engineering, Deliveroo

Rory Madden, co-founder of UXDX said, “Like a lot of industries this year, UXDX has had to pivot but we quickly recognised the opportunities an online conference presented and we couldn’t call ourselves ‘digital transformation’ evangelists if we didn’t rise to the occasion.

Without any systems, in place, we ran our first online community conference within one week of the lockdown. Instead of building the perfect system, we got an MVP in place and we kept experimenting with our different events over the following months. The system we are building for our October event is very different to what we thought in March. This is the essence of what Digital Transformation is trying to deliver – the ability to react, iterate and learn quickly so that you can build products that are much more aligned to customer’s real need, and therefore successful. ”

Continuous Learning Programme

Up to 70% of companies will fail in their digital transformation efforts. This year, the team behind UXDX will provide a Continuous Learning programme for the 12 months following the conference with the aim to motivate people throughout the year and help teams follow through on their change initiatives while providing with tools and resources to assist with digital transformation journeys and company product goals.

Since 2018, the UXDX community has run 30 global events, primarily in Europe and recently branching out to the US. Over 5,000 people have taken part in these mini-conferences focussing on city and region-specific success stories to help companies improve processes to accelerate product success.

The programme will run on a monthly basis and will focus on the theme of ‘Transformation’ throughout the year due to the ever-changing challenges facing companies.

The monthly workshops will focus on the three main categories that drive actions within organisations: People, Processes and Tools.

UXDX 2020 goes virtual

The UXDX 2020 conference will deliver over 35 hours of online content including 40 keynote talks and panel discussions from global industry leaders, and over 15 workshops. Without the physical restrictions, UXDX is introducing On-Demand talks.

Catherine Madden, co-founder of UXDX said, “Some conferences are looking to replicate an offline conference, but online. We think this is missing a huge opportunity for improvement. We’ve looked at what online can offer that physical events can’t, to give attendees more control.

“We are releasing 10 talks Netflix-style each night for attendees to watch in their own time. This allows participants to get much more involved in the interactive speaker sessions, where they can answer those burning questions, and the workshops, where they can hone their skills. We are facilitating easier networking, through curated Birds of a Feather session and relevant 1-on-1’s to take away the challenge of finding people with similar interests. And to wrap it up we have a fourth day dedicated to workshops and conversations about what you have learned over the previous days.”

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