Digital Future, a venture investment fund, has announced leading a US $675K Series Seed extension investment round in Rallyware, an intelligent workforce cloud engagement solution. The funding round was also joined by WannaBiz, Seattle-based Lighter Capital, and Nick Bilogorsky, a Silicon Valley angel investor. The company plans to use the new investment on building out its sales and marketing team to expand its growth into new market verticals.

Rallyware is an intelligent workforce engagement solution that started at the Massachusetts Institute of Technology in 2012 with the core idea of automating and scaling engagement through technology. Rallyware offers a platform to engage workforce to increase productivity at work that leads to the improved business results. Customers of Rallyware, such as Samsung, Mary Kay, Tasteful & Simple, Market America and many others, benefit from the tools that help them to coach, train, and motivate their teams through personalized scalable engagement programs, achieving higher sales, faster employee onboarding, increased participation in corporate initiatives, and reach other business objectives.

“Rallyware is a stand-out example of successful, well-developed technology commercialization,” says Oleksii Vitchenko, CEO of Digital Future. “We have been very excited to verify that the service significantly improves engagement, productivity, and retention in enterprises facing the challenges of onboarding and training their large workforces. Rallyware has shown great growth potential to date, and I am really looking forward to seeing the team further realize its development perspectives for the company in the US and beyond.”

Rallyware plans to continue implementing its vision of becoming a go-to technology platform for any companies that can benefit from engaging their distributed workforces. With 28 employees across their San Francisco and Los Angeles (CA), San Antonio (TX), Salt Lake City (UT), Amsterdam (Netherlands), and Kharkiv (Ukraine) offices, the company has already doubled its revenues since last year and was able to attract such market-leading customers as Samsung Electronics, Mary Kay Cosmetics, Market America, and many others. Part of the proceeds of the round will go to expanding the offering for the existing customers as well as attracting the new ones.

George Elfond, CEO of Rallyware: “Nowadays, many companies are changing their approach to work and personnel management. More and more employees are working remotely without being tied to a specific place and time. Classic engagement and motivation system are based on the presence of the supervisor who controls the work of their subordinates. In today’s world, this approach is no longer viable. Based on the principles of motivation in social projects, we offer an enterprise solution that helps motivate, retain and continuously maintain the interest of staff in any workflow capacity, improving the quality and effectiveness of their work.”

Rallyware was initially designed to engage and motivate groups of people in non-profit social and political projects and has quickly grown to include many other commercial markets and use cases. The many examples of such markets include direct selling companies, sales organizations, membership networks, associations, volunteers for social and political campaigns, and others.

“Rallyware has a constant progress, they are good in b2b-sales and have several strong advisers,” – says Artem Borodatyuk, Partner of WannaBiz, who met George during a visit to Silicon Valley. “There is also an important fact that the competence of all the founders of WannaBiz may be useful to Rallyware. As a marketing professional with a profound knowledge in the online and digital marketing areas, I see an opportunity to help the project with our expertise”, adds Alex Bornyakov, Managing Partner of WannaBiz.

BJ Lackland, CEO of Lighter Capital: “Rallyware is addressing a very important and growing pain point of engaging distributed workforces for many enterprises. I have been following them since I first met George in 2014. The company has impressive revenue growth and the team has been incredibly disciplined about building a fundamentally strong high-growth business.  We are very pleased to become a part of this exciting journey with them.”

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