Dell aim to become the number one vendor for businesses

When I attended Dell’s preview of their new Latitude devices earlier in the week, I was very impressed. Dell has come along in the past few years and they are aggressively targeting the business market with their new Latitude devices, and they are also targeting the enterprise market offering hardware and software solutions.

One of the main problems that most companies has not upgrading their hardware because they are worried their legacy software will not work. Dell is working hard helping maximise their customer’s legacy software. When you upgrade to a modern machine and OS you will be working in a safe and secure environment whilst also ensuring your legacy software is not obsolete. Dell aims to help customers be agile and flexible, so that they can meet current and future demands by building a bridge between legacy systems and innovative technology. Another worry for companies is security and Dell iis now building some of the most secure computers available with enhanced security protection including bios protection.

The new Latitude range includes top of the range laptops and also 2 in 1 devices that are using the latest computer technology. Battery life has now increased to over twelve hours since Dell decided to follow Apple’s lead and have built in batteries but unlike Apple they are not sealed and can easily be removed. Dell have also started using Intel’s new M series processors, coupled with USB C ports and SSD drives on certain Latitude models which results in devices that are thinner and also a lot faster to boot up. The build quality of the new Latitude models has improved immensely and using the same carbon fibre technology that NASA uses in their spacecraft ensures they are ideal for carrying around.

When you are selling computers to the business sector, it helps if you can differentiate the different customers that you may have and Dell have spotted five different types of business customers that they can target:

• Desk Centric workers mainly work from their desk and can include telesales workers and also help desk workers.
• Corridor warrior people spend at least fifty percent of time away from their desk but remain onsite and can include in house trainers.
• On-the-go-pro tends to spend more than fifty percent of time away from the office and can include sales reps.
• Remote workers work from home and they can include software and web developers.
• Mission critical workers mainly work outdoors in rugged environments such as Oil and gas plants or oil rigs.

Jeff Clark, Dell’s Vice Chairman, Operations and President, Client Solutions describes it best when he says “Technology is no longer a secondary business function, but is mission-critical for business success.”