Deezer reveals boom in podcast listening ahead of ‘International Podcast Day’

Ahead of ‘International Podcast Day’, global music streaming service Deezer is revealing its official podcast streaming data to showcase how genres like True Crime are taking Ireland by storm. Deezer users have been able to listen to podcasts since 2015 and can today access 23,000 podcasts as part of its library of 53 million tracks. Podcast usage is growing rapidly, with a 146% increase in Deezer’s monthly streams worldwide since 2017.

In Ireland, suspenseful podcasts about True Crime dominated the podcasts chart on Deezer from January 2018 to the present day. ‘Serial Killers’ was the 4th most streamed podcast this year, while ‘Casefile True Crime’ featured in the top 10.

On average, Deezer users spend 48 minutes listening to podcasts and although comedy and crime are some of the most popular genres in Ireland, Deezer’s global data shows this isn’t for everyone, with tastes varying per country. The US prefers ‘News’ and ‘Storytelling’, while Germany streams more ‘Comedy’ and France listens to ‘Society & Culture’ genres the most. Based on its streaming data, Deezer predicts that Storytelling, Music commentary and Education podcasts will become increasingly popular in 2019.

However, it was ‘Ross O’Carroll-Kelly @ The Irish Times’ (based on the satirical fictional Irish character, a wealthy Dublin 4 rugby union jock created by journalist Paul Howard), that took the crown for the most streamed podcast in 2018 in Ireland. ‘The Joe Rogan Experience’ and ‘My Dad Wrote A Porno’ followed in close pursuit for the most amount of listening time.

The top streamed podcasts in Ireland in 2018:

– Ross O’Carroll-Kelly @ The Irish Times

– The Joe Rogan Experience

– My Dad Wrote A Porno

– Serial Killers

– The Second Captains Podcast

– The Totally Football Show with James Richardson

– Casefile True Crime

– Football Weekly

– No Such Thing As A Fish

– Guys We F****d

Chris Baughen, VP of Content & Formats at Deezer, commented: “It’s fantastic to see podcasts continuing to go from strength to strength this year, with the ongoing creation of captivating and original content. It’s incredibly important to cater to listener’s demands and we are ensuring each country has podcast content specific to their own tastes and languages.”

To pay homage to its diverse catalogue of podcast content on International Podcast Day, Deezer is transforming its homepage to focus even more intently on podcast content. For one day only, the Deezer homepage will contain specially curated selections of podcasts chosen by Deezer’s expert editorial team, in addition to listener’s favourite topics.

Deezer is also hosting brand new content including ‘Serial’ Season 3, Jonathan Ross’ ‘I Like Films’ and Ellen DeGeneres ‘Ellen On The Go’. To download Deezer and stream music, podcast and radio content visit www.deezer.com