The Digital Marketing Institute has announced that it has signed a three-year licensing agreement with U.S. education services training company, ProTrain. This follows on the heels of three other deals in America this year as the Irish digital marketing training provider expands its presence in America.

A global leader in educational services, ProTrain works with over 150 institutions of higher learning to deliver in-classroom, live synchronous programmes, and online training programmes across the U.S. covering business, technology, healthcare and several more career technical fields.

In addition to corporate and government clients, ProTrain students include individuals under initiatives such as Military Tuition Assistance (TA), Military Spouses Scholarship (MyCAA), Wounded Warriors, Veterans, Vocational Rehabilitation, and the Unemployed or Underemployed (WIOA).

The new business partnership will see ProTrain add the Digital Marketing Institute’s professional certifications in digital marketing and digital selling to its 400+ portfolio of courses.

ProTrain CEO, Betty L. Gardner said: “Digital and social marketing is a vital part of any organisation’s ability to sell and grow in today’s competitive markets. As sales continue to rapidly evolve, today’s professionals must become skilled in all aspects of this new digital world. Every business must realise that digital transformation is significant.”

“ProTrain is committed to developing the skills for marketing and sales professionals across all industries. The addition of the Digital Marketing Institute’s professional certificates in digital marketing and digital selling to the portfolio of courses we offer our school and business partners nationwide will help us achieve this. Its courses and qualifications will give our training customers the competitive edge they need today to thrive and help our continuing education community to stay ahead of this new digital selling requirement,” stated Gardner.

Other deals secured by the Digital Marketing Institute in the U.S. this year include education providers AA-ISP, the University of Utah and Logical Operations.

Speaking of its success this year in the U.S., Ian Dodson, co-founder and director of the Digital Marketing Institute said: “As with so many other markets, the U.S. offers massive potential for growth as demand for quality courses in digital marketing and digital selling gathers pace. ProTrain will be a vital addition to our partner network worldwide given their standing in the education industry and its mission to provide quality education services courses to government, corporate and individuals in the USA.”

Founded by entrepreneurs Ian Dodson and Anthony Quigley, the Digital Marketing Institute was established in 2008 and has grown to become the global certification standard in digital marketing with 66 partners in 80 countries worldwide.

Through its professional programmes, it covers the full gamut of digital marketing skills and qualifications from diploma to master’s degree level. Thousands of professionals are certified each year by approved third party organisations to which the Digital Marketing Institute licenses its current syllabus.

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