By @SimonCocking

Describe the company – the elevator pitch…

Sapenta have created a new species of enterprise application- a smartworking platform (SWP) – that sits in between a CRM and ERP in that space where ‘work happens’.

It is a cloud platform that is interfaced via a web and mobile applications and brings ‘plug and excite’ automated work processes and agile tools for connected projects, tasks, teams, time, travel, backoffice & communication management.

The benefits for companies are: dramatic time savings (up to 10 hours/worker/week) in low value activities, increased productivity (more time for high value work and tools to #WorkBetter), and increased team engagement (consumer tech experience at work).

Our mantra? Don’t work harder, work smarter

How are you different?

We firmly believe that the Future of Work is platform-driven. So we don’t believe in niche apps (that might seem like a bold statement when there are 3000+ of them currently doing business out there in the market). We are bringing that ‘new kid on the block’.

We knew from experience (we have already created and scaled an engineering company) that work is a dynamic eco-system that is limited and stifled by silos. So we knew we had to get everything up and running on the one digital platform so that data could flow, apply itself and grow across work functions, across work teams; just like it flows, applies itself and grows in the human brain. And the beauty about a digital way of doing things is that you’re not limited to simply automating manual processes.

Digital technology affords you with an invaluable opportunity to go in and completely redesign processes- to ‘lighten’ them up, to eliminate certain steps, to make the mundane more exciting, to get everything connected and in sync, and to use the data to power high value work management and execution, as well as to improve planning and decision making. This is using digital and mobile technologies to create a truly smart way of working.

Why will the company / product do well?

Because it cures a pain point suffered by company leaders and their teams the world over.

So, for those who are spending too much time on low value work, who are overly dependent on spreadsheets and fragmented tools that create information silos and really slow work down, and who are struggling to maintain team engagement, visibility and control as they scale and grow. That’s quite a market pool. And we are coming in with a super complete platform, that is easy to use, cleverly designed and that alleviates pain and shows results very quickly (so just like Tylenon or the likes… Sapenta: fast acting relief for the workplace!).

Where are you based?

We are based in the Mediterranean Technology Park just outside Barcelona, Spain. Sun, sea and smartworking 😉

When was the company launched?

April 2015.

What have been your biggest wins to date?

We launched MVP1 in Q3 2016 and we have been bringing on board our first client companies since. We now have clients in Spain, Italy, UK, US, Malta and Colombia. So our biggest win to date has been making sales in international markets and the high level of retention and engagement with the platform.

What type of people (market segment) are you trying to attract to your product?

Just as Nike has defined an athlete (their target market) as anybody who has a body, our conviction is that any company or organisation that performs work is a workplace. So we know that we are targeting a mass market. We are in the early market stage with a disruptive platform that due to its all-encompassing impact on how work is performed in companies, requires the right leadership and culture; as this is workplace digital transformation.

So our job now is to profile our ‘innovator’ or ‘early adopter’ client segments. So far we are actively targeting knowledge-based and technology companies; and we are also resonating with companies from any sector or segment that have a digital enthusiast or strategist in a leadership position within the company.

Tell us about your team?

Our team is fantastic- a super committed, hardworking and fun bunch. At the moment it’s myself (and I suppose I like to think I am a bit of a visionary and an alright communicator), as is my co-founder Colm (but he comes with the added benefits of technical skills, and he also watches cash flow and keeps his feet just that bit closer to the ground). Myself and Colm are both Irish by the way- so there’s the Irish connection for this article! Then we have our marketing dreamtime, Carlota (a super leader, amazingly cool, and a great marketing management professional), Carlos (our creative, inspired and quirky Graphic Designer from Colombia), Raquel (a digital marketing guru, fresh, energetic and up to speed). Ricardo is leading our sales, and he brings invaluable experience in scaling up sales in SaaS start-ups in the past. And then we have Ivan (our Super Scrum Master) who is leading our Scrum Team- the typical basement geeks a la ‘IT Crowd’. Finally, we have our Meerkat crew (super cute mascots, and a big hit at shows). And we all work our magic from an Accelerator Hub (‘googlesque’ on a budget).

What are your long term plans for your product / company?

Our longer terms plans are to bring the power of mathematics (aka Artificial Intelligence) into the workplace. So Sapenta allows companies to have their workplace data in a ‘Data Lake’ as opposed to in silos (so it’s the reason why we believe that the future of work is Platform- versus App- based). Get data in the one place, add in the right mathematics and watch the power of a ‘data-driven workplace’ unfold. Workplace 4.0.

What are your favourite tech gadgets?

Mine personally are my iPhone, iPad, iWatch for packing a punch throughout the day. All that computing power in your backpack, in your pocket, on your wrist… It’s just unreal (so thank you Jobs, Gates… and all you other visionaries). And then there is my Kindle for winding down with some bedtime reading (so now the ‘other half’ doesn’t have to get upset about the light being on in the small hours).

What tech gadgets do you wish you could use to help you?

All of the above (and whatever else is being dreamed up by amazing people as we speak)…bring it on.

Anything else you’d like to add / we should have asked?

I would like to close with this bit of popular culture (‘cos in my opinion it’s the day-to-day of startups):

It ain’t how hard you hit…it’s how hard you can get hit and keep moving forward. How much you can take and keep moving forward…that’s how winning is done.” Rocky Balboa

How do people get in touch with you?

You can contact me at [email protected] or via our website www.sapenta.com You can also follow us on twitter @sapenta_en


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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