Canon EF-S 35mm f/2.8 Macro IS STM lens launched

By Eimear Dodd Journalism MA student, @TheCity_Dublin editor, @Irish_TechNews

Latest details on Canon’s EF-S 35mm f/2.8 Macro IS STM lens

Canon has launched a new innovative lens: the EF-S 35mm f/2.8 Macro IS STM. Designed to capture stunning Macro and close-up photography, the EF-S 35mm f/2.8 Macro IS STM features Canon’s unique built-in Macro Lite technology and is the first lens of its kind in the EF-S range.

EF-S 35mm f/2.8 Macro IS STM

Forming part of Canon’s extensive EF range of lenses and compatible with all APS-C DSLR cameras*, the EF-S 35mm f/2.8 Macro IS STM facilitates photographers with the capability to capture delicate details and get closer to their subject. It illuminates small objects and close-up detail, whilst minimising the shadows it casts onto subjects with a tapered edge design. Combined with an Image Stabilizer with Hybrid IS, the lens is designed to counteract unwanted shake and blur to enhance macro shots.

This powerful macro lens, with life-size 1:1 magnification, has the ability to beautifully capture subjects as close as 30mm from the front of the lens. This close working distance and magnification level means it is ideal for revealing the tiny and intricate details of subjects such as jewellery, food or crafts.

Ideal for users seeking to produce distinctive, stand out imagery for their Instagram feed or to produce a portfolio of stunning product imagery for a small business, the EF-S 35mm f/2.8 Macro IS STM gives users the power to see a new world of detail.

Featuring an Optical Image Stabilizer with Hybrid IS, the lens gives photographers the freedom to shoot handheld allowing for new, closer perspectives uncovering detail finer than the human eye can see. The sophisticated Hybrid IS compensates for angular and linear movement with built-in technology in the lens; especially useful for macro shooting that is prone to exaggerated camera shake often causing unwanted blur.

The built-in Macro Lite ensures flexible lighting options and ease for users by allowing photographers to alternate between two lights located on each side of the lens, or both at the same time. At the press of a button, the strength of the lighting can be adjusted to amplify the intricate details of the subject so users can creatively add shadows with depth and texture whilst emphasising the colour and details. The built-in Macro Lite makes it simple to achieve beautifully lit macro photography, making it possible to upload to Instagram without any need for editing.

Furthermore, to allow for versatile shooting with natural and off camera light, the design of the attachable lens hood minimises shadows cast onto the subject by the lens, as well as reflections of the lens cast by the subject.

The lightweight EF-S 35mm f/2.8 Macro IS STM’s design and technology allows photographers to take their art one step further. The f/2.8, 7 blade circular aperture creates beautiful bokeh by rendering out-of-focus areas of a photo smoothly and separating the subject from its surroundings. This is ideal for guiding the viewer’s attention to details and creating stunning portraits. In addition, the Super Spectra Coating reduces flare and ghosting, in order to maintain contrast and colour.

For movie-makers, the quiet focusing of the STM focus motor is advantageous for capturing movies without distracting noise, whilst its smooth shifts in focus create cinematic effects.

Designed for impactful macro photography, the EF-S 35mm f/2.8 Macro IS STM is a versatile, compact and lightweight lens. It has the capability to be used for a range of applications such as portrait, street and general everyday photography by all budding photographers wanting to tell their story.

Key features of the Canon EF-S 35mm f/2.8 Macro IS STM

· Macro lens with built in Macro Lite

· Life-size 1.0x magnification

· Closest working distance of 30mm

· Near silent and smooth focusing

· Optical Image Stabilizer with Hybrid IS

· 7 blade Circular Aperture producing smooth bokeh

· Super Spectra Coating

· Unique lens design with macro

The EF-S 35mm f/2.8 Macro IS STM will be available from May 2017.

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