Businesses come out in force to join Square1 at the launch of their new Virtual Reality showcase

Square1 hosted their first Virtual Reality showcase in partnership with La Frontera in The Masonry Iconic Offices in Dublin.

La Frontera is a unique Virtual Reality content studio based in Madrid. Their experienced and multidisciplinary team develop innovative, captivating Virtual Reality applications. They have created campaigns for some of the highest-profile companies across Europe such as Ford, BMW and Roche Pharmaceuticals.

This cutting edge Virtual Reality technology creates a completely interactive, immersive experience for the user. The platform allows the user to experience virtual worlds, interacting with the environment and everything within it. Imagine sitting in the latest car before it has even left the factory floor. Or how about walking around a new house figuring out where you’ll put your TV before any foundations have even been placed in the ground?

Speaking at the launch, Diego Solorzano, COO and Co-Founder of Square1 said “Virtual Reality is an exciting, emerging technology, with amazing new experiences becoming possible every day. La Frontera is recognised leaders in this field. Their experienced, highly creative team have already built up a very impressive client list throughout Europe.”

Solorzano continued, “We look forward to helping Irish agencies and brands harness the power of VR for their own campaigns.”

Walter Alabarcez, Founder and Executive Creative Director at La Frontera said “We think that we have found the perfect partner with Square1. We believe that the projects both Square1 and La Frontera are developing will be part of the communication of the future”.

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