By @SimonCocking

Describe the company – the elevator pitch …

The National Wax Museum Plus is a Museum unique to Ireland which offers an entertainment experience unlike any other. The attraction gives an overview of Irish history through the ages from the Bronze age to present day Ireland and every important era in between. The Museum also offers something for everyone with a Science & Discovery Zone, a terrifying Chamber of Horrors.

How are you different?

The Museum is the only attraction to offer a full view of Irish History as well as reference pop culture and give the nod to Irish Scientists and Inventors. As indicated by the PLUS in the name, this reinvented Wax Museum Plus offers much more to explore and experience.
The Museum has also embraced technology to create their waxworks. They enlisted the help of 3D Printing Ireland to digitally create artwork and 3D print a mould for the museum’s latest waxwork, Conor McGregor.

  • Visitors can make mould of their own hands in wax.

The Museum also offers 3D Scanning where you can scan yourself and print your own bust in silicone, sandstone or, of course, wax. This is a unique offering, which is popular for the likes of golf clubs and societies.The new augmented reality app, Wax Magic, created by Irish Start Up Antics VR in conjunction with the Museum. This experimental app used 3D scanning technology to scan the waxworks, then Antics VR animated the scans and recalibrated the animation to allow the waxworks to tell their story directly to the visitors on their own phone. This app is available in English, German, Spanish and French. See more of the app on our Instagram page.You can also find out more about our app here:


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A post shared by The National Wax Museum Plus (@waxmuseumplus) on

Why will the company do well?

The National Wax Museum Plus caters for everyone and is an active member of both the tourism industry and Irish Society. We offer particular frontline specials, provide slightly tweaked experiences for visitors with different needs such as children with autism.

Where are you based?

The National Wax Museum Plus is based in a brand new location in the Lafayette Building 22-25 Westmoreland Street.

When was the company launched?

The original Wax Museum has been around since the 1980s but was bought in 2009 by serial entrepreneur Paddy Dunning. Since 2009, The National Wax Museum Plus has strived to become a unique experience of Ireland’s history for all.

What have been your biggest wins to date?

Our biggest win to date has been how our team worked to completely revolutionise the Museum in our latest location move. In a relatively small space of time we completely renovated the experience including an extra layer of digital experience. We have also embraced technology and offer the 3D printing service to the general public as well as corporate requests.

What type of peopleare you trying to attract to your product?

With the Augmented Reality App we are looking to provide extra comfort to tourists who may not be familiar with Ireland’s history and can learn about it in their own language. We’re also hopeful to encourage tech enthusiast in to use it.

We try to cater for everyone and would like to provide an educational and creative path to schools.

We also look to attract families for a lovely day out with the kids.

What tips would you give to others looking to build their business?

Listen to absolutely every bit of feedback you get online. Sometimes it’s not nice but someone complaining to you is giving you a chance to open a conversation with them and improve.

Embrace technology rather than reject it. Artists, particularly sculptors, often look at computers as taking over their craft whereas in our Museum we are looking to embrace and use technology to our advantage. By using technology we can cutdown our creation process and allow ourselves to be more creative and we learn how the technology works in a different way to the norm.

Focus on communications as a well crafted digital story can create massive amounts of conversation online. 

Tell us about your team?

We’re a small team with one sculptor, one in house artist, one general manager, a small creative marketing department, a brilliant team of frontline staff and a bunch of crazy ideas. We’re creative business people who want to use our Museum to guide the light on Irish History for visitors both from home and away. We also look to celebrate culture and technology in a progressive way and showcase it creatively to our visitors.

What are your longterm plans for your company?

Our long term plans are to grow our little museum into a larger and more inclusive experience. We plan to add a coffee shop  and take a further step into virtual reality, whilst remaining aware of and managing the challenges the business world brings.

What are your favourite tech gadgets?

We are all obsessed with our 3D Scanner. It’s quite interesting to scan ourselves, objects, the waxworks, anything we can find really.

We are also very interested in virtual reality such as oculus rift.

Our favourite gadgets would also be our mobile phones. We find all the latest games and info on them and that’s why we went mobile with our Wax Magic App. That way our experience can be individually enjoyed.

What tech gadgets do you wish you could use to help you?

We wish we could use AI or voice activation to incorporate the sound in our Museum and it’s something we are looking into. We are also considering virtual reality as a viable option to create more stories for visitors.

Anything else you’d like to add/we should have asked?

We love changing up the process of making our waxworks so you should have asked us how we used digital technology to create our latest waxwork Conor McGregor. Luckily we have a video to show you all about it:


How do people get in touch with you?

We are available via phone Monday to Sunday 10am -10pm on 016718373 you can also enquire about group bookings at [email protected]

You can contact us on social media at:

For more technical information you can also reach our Marketing Department at [email protected]

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking


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