By @SimonCocking

Describe the company – the elevator pitch …

Teknik is an independent tech company which specializes in data recovery from all types of media and devices and provides probably the best Apple repair services in the country, down to component level.

How are you different?

For some dead devices you are forced to repair them in order to retrieve any data from them due to the encryption from the manufacturer. Also manufacturers say that repair information is proprietary and work to shut down independent repair companies restricting access to service documentation, parts and software. So… most of the time we do not even have schematics to follow in order to repair anything. This is where our electronic skills come in place and makes us stand out from the crowd.

Apart from this, we also fight for a cause, which is the right to repair bill. We are the only company in Ireland fighting for such thing in the consumer electronics field. The Dublin Tech Summit gave us the chance to team up with people from other fields such as medical, agriculture and automotive to form a repair association. We want to propose a legislation in Ireland #righttorepair

Why will the company / product do well?

If we talk about data recovery, it’s a field that is constantly changing, as technology develops exponentially every year and new types of memory make it into the market.

Where are you based?

We are based in Cork City, inside the Penrose Wharf Business Complex, but operate nationwide and provide services to other countries in Europe.

When was the company launched?

Teknik was founded in 2013 as an electronics repair company in Pamplona, Spain. We soon became the leading repair company in Apple products above authorized providers and started working nationally.

In 2016 we returned to our roots here in Ireland due to the high demand in this market and focused on data recovery, which was something we started doing in back in Spain.

What have been your biggest wins to date?

Personally, it is always a win every time a service is provided as people and businesses rely on us to “save” them. We had the honour to be at the Dublin Tech Summit last week in the StartUp 100 programme. It was great to be selected as our field is quite different from others you could see there.

What type of people (market segment) are you trying to attract to your product?

Individuals and businesses, with more customers in this last one for data recovery, which is logical. We will be focusing on B2B for 2 other projects that we are currently working on. Never will leave the B2C market though, as it was the main reason this company was founded, to fight for consumer electronics rights.

Tell us about your team?

We are a small team with a combined experience of 18 years in this field. Everyone in the company has their own role which helps us all remain focused and dedicated. The most difficult part of recruiting is that you can’t hire anyone directly after studying anything in college, there is no direct path to this, and it is very difficult to rely on someone, you either have an eye for this or you don’t, and most people don’t.

What are your long term plans for your product / company?

Our aim is to help as many people and businesses within Ireland as possible. And as mentioned before, we are working on 2 projects to expand to other fields, where there is nobody in Ireland at the moment.

What are your favourite tech gadgets?

Definitely my modified Lenovo ThinkPad T400, which is almost 10 years now. And I hate to say this, my iPhone SE. The day something more stable for work comes out, I will switch to it, no doubt.

What tech gadgets do you wish you could use to help you?

I should use something that monitored my posture while working and reminded me if I am doing something wrong with it.

Anything else you’d like to add / we should have asked?

The repair industry is facing unique challenges and this is happening right now. Integrated electronics are making it harder to fix things. Manufacturers keep restricting access to service documentation, parts, and software, which forces consumers into more expensive ‘authorized’ repairs and drives repair companies out of business, in an attempt to monopolize the industry (Remember Apple’s famous Error 53 class action lawsuit). By doing this, prices go up and quality goes down. We support the right to repair and fight against planned obsolescence.

How do people get in touch with you?

14 Penrose Wharf
Cork, Co. Cork
Phone: +353 021 491 0149

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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