By @SimonCocking

Describe the company – the elevator pitch …

We like to perceive ourself as a team of independent and experienced digital marketers that aim to make our fellow marketers’ life easier. By putting together all the essential tools a non-expert could use and with ease of use in mind, we developed SEOCrawler, the all-in-one SEO tool that helps boost websites’ rankings, visibility and conversions.

How are you different?

We look at deploying the best solution, like something we would’ve greatly benefit in our earlier days, with a strong emphasis on quality of service over quantity. We actually prefer improving the life of a smaller number of customers by guiding and developing their knowledge and skills, rather than having tons of user that never really leverage the full potential of what we can really offer.

Why will the company / product do well?

We know SEOCrawler will do well as it offers all the tools required to boost a website in one place, at a competitive pricing and with a team of experts offering support and guidance throughout the whole journey.

Where are you based?

Our company is based in San Francisco, CA but we operate as digital nomads.

When was the company launched?

The company was founded back in 2012 while the first version of SEOCrawler was launched October 2014.

What have been your biggest wins to date?

The thing we are most proud of is that we reached 5000 users completely organically with minimal advertising efforts. It comfirmed our assumptions that a tool like SEOCrawler was indeed what non-experts (and some experts as well) could greatly benefit. Plus, considering that we are all established professionals, it enabled us to focus on the actual quality of the product rather than on usual income and revenue metrics.

What type of people (market segment) are you trying to attract to your product?

We are trying to attract beginner and intermediate level digital marketers that don’t have the time or knowledge to run comprehensive and complicated SEO processes for their websites. However, our users range from business owners and in-house SEOs to freelancers, inbound marketers and even marketing agencies.

Tell us about your team?

Our team consists of experienced digital marketers with a wide array of expertise and interests in the digital field. The core team consists of Goran (CEO) – experienced online marketing manager in both B2B and B2C sectors and co-founder of a tech startup; Luka – digital marketing expert with years of experience with various types of online marketing technologies and strategies, specialised in lead-generation, social media strategies, content marketing and all around marketing automation and optimisation; and Luka – digital marketing executive with wide set of experiences ranging from customer services to copywriting and internet security.

What are you long term plans for your product / company?

We’ll be focusing on further optimizing the tool and its features along with customer support processes in order to offer a fully adapted solution that best fits our customers. When everything is fine tuned we’ll then switch to marketing processes to establish SEOCrawler as an essential all-in-one tool that covers everything SEO-related – indeed digital marketers’ best friend.

What are your favourite tech gadgets?

Smartphones and laptops of any type are essential for our work and lifestyle with iPhone MacBook being the most used ones within the team. And all kind of “smart” thingies are always an object of interest.

What tech gadgets do you wish you could use to help you?

Considering that we are all involved in multiple projects and hobbies, we could really use a cloning machine. Although having multiple Gorans and even more Lukas running around the office would be a bit bizarre.

Anything else you’d like to add / we should have asked?

Could Irish Tech News benefit from SEOCrawler?

We checked your site, it’s pretty well put together but there’s always room for improvements. We’re sure your webmaster knows what he’s doing. However SEOCrawler could help him do his job quicker, if he’s not already using some other tools.

How do people get in touch with you?

To get a free trial it’s easy; one just needs to register on our page while for everything else people can get in touch on Facebook, Twitter or via email at [email protected]


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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