By @SimonCocking

Describe the company – the elevator pitch …

The Sandblock ecosystem is designed to solve businesses’ reward programs pain points. The ecosystem is based on the blockchain and a cryptocurrency, the SAT, allowing merchants to create their own Branded token on top of it and emit coupons, vouchers, loyalty points, that customers can use or trade with each other and use freely.
Customers have access to the ecosystem using a simple mobile application. This application allows anyone to use and enjoy the power of the blockchain and cryptocurrencies. Customers can earn and redeem tokens from their merchants and barter them using the in-app marketplace as they wish.

They can also quickly identify smarter co-branding strategies or detect drivers behind churn.
We have designed a platform where merchant can onboard gradually by purchasing more SAT over time to create their Branded token supply, this makes it handy and more importantly cost efficient for new businesses to join the ecosystem.
Brand’s customers can also directly acquire more of their favourite Branded tokens within their mobile application to either use them or keep (“stake”) them to get better discounts or advantages instantly.

They can also answer surveys, engage with their favorite brands through games and contests directly within the application.
Merchants can enjoy an access to a tremendous amount of anonymized data about their customers behaviours. Using this data, merchants have the ability to improve their services and better understand their customers. They can also quickly identify smarter co-branding strategies or detect drivers behind churn.

How are you different?

Our project targets all kind of users, we are really focusing on the average Joe for the customer side. Therefore we aim to increase the cryptocurrencies adoption with our ecosystem of brands dedicated to reward their customers for their engagement. Using our mobile application, customers don’t have to have any knowledge about blockchain and cryptocurrencies, which is a critical step in the technology adoption curve.
We believe in data privacy and transparency, this is why we are based on a public blockchain (Ethereum) which aims at giving more privacy and transparency to customers while still letting brands access anonymised data to improve their services.

There is a couple projects working in the customer loyalty/reward space, however none of them that we heard of decided to tackle one main issue, which is to connect big and small businesses together. Sandblock’s solution uses only one volatile ERC20 token to challenge this issue and bring all businesses together.

You can read more about this subject here.

Why will you do well?

We are 3 founders, Jeremy and I already built a successful startup and a couple mobile application who reached millions of customers. As for Sarah-Diane, she spent the past years working in digital marketing for the biggest companies in Europe.
With our combined expertises and our current team we definitely have the potential to disrupt this huge $50B market.

Moreover, marketing programs such as “loyalty programs” are ailing and basically being renewed every year. Which make a huge room for improvement and new solutions, like Sandblock’s!

Where are you based?

Paris, France

When was the company launched?

June 2017

What have been your biggest wins to date?

We’ve been “bootstraped” during the first 5 months and we have been able to create a mobile application alpha, to do a worldwide roadshow and create a pilot programs with other startups. The token sale is coming soon and we are really excited to accept more people onboard!

Who are you trying to attract to your product?

We mostly focus on acquiring businesses of the following categories:
– payment solution providers: to acquire large networks of small businesses
– innovative startup & chains: the more able to make quick decisions regarding new solution
– large brands: we start discussions early with those actors because it takes a while to have things in the pipes and we plan to onboard them early next year
The user acquisition is made for most part through our partner brands who promote their loyalty programs or games etc…

Tell us about your team?

Our team is composed of:
– 3 co-founders: Sarah-Diane, Jeremy and Fabrice (as mentioned above)
– 2 business developers with experience in retails, online e-commerce and branding
– 1 UX/UI designer
– 5 developers with experiences in blockchain/Smart contract development, large backend infrastructures, mobile development and data analytics/processing

What are your plans for the future?

We plan to make the Sandblock ecosystem grow to make it a leader in modern loyalty programs and customer relationship and rewards mechanisms.
We want to disrupt to whole intellectual property mechanism held by marketing agencies by providing a new approach where brand’s communities can create resources for the brands (games, contests..) to engage the community and be fairly rewarded for their work.
We will first focus on the European market and will expand our operations in the USA, Japan and Korea where we found a lot of possibilities during our worldwide roadshow.

What are your favourite tech gadgets?

My Ledger Nano S wallet

What tech gadgets do you wish you could use to help you?

The blockchain related gadgets. Right now blockchain technologies lack a real world connection and this is a reason why we created Sandblock.

Anything else you’d like to add/we should have asked?

We are running a token sale soon for our Satisfaction Token:

Start date:February 28, 2018 2:00 PM CET
End date:March 11, 2018 2:00 PM CET
Start date:March 28, 2018 2:00 PM CET
End date:April 15, 2018 2:00 PM CET

How do people get in touch with you?

Telegram is the best way
– Mail: [email protected]

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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