By @SimonCocking

Describe the company – the elevator pitch…

We are run angel, the innovators behind the smallest, loudest personal safety wrist wearable that emits a 120dB alarm when activated, and pairs with smartphone devices over Bluetooth to send out emergency alerts by SMS & email to guardians showing your location. We cater for those who place their own safety and that of others above everything else.

How are you different?

Our USP pertains to the patent pending design of our acoustic chamber. We have built a chamber that emits 120dB when activated from run angel™, or remotely from our mobile applications. Our electronics design has also been tuned to a frequency level to enable the sound to be more susceptible to human hearing, thereby attracting greater attention in an emergency. Both chamber and the electronics design have been carefully constructed to fit neatly on a wrist – which presented immense challenges in itself.

On a full charge the audible sound will last for up to 1 hour at the maximum 120dB level when activated. run angel™ is a wearable device that can be switched off between training sessions, therein saving on the battery power. Should a user forget to switch off their run angel™ it will automatically switch off after 4 hours – this equates to a battery life of up to 3 weeks.

 See more images on instagram here.

Why will the company / product do well?

In a wearable market already bulging at the seams with an array of fitness trackers that consumers are beginning to question the accuracy and validity of, run angel™ presents itself as a new kid on the wearable block that answers the need of customers who are serious on safety above anything else, including that of steps or how well you sleep.

Our goal is to be recognised as the market leader in connected audible personal safety, and to get there without having to implement a fear marketing strategy, wear your run angel™ and get on with daily life safe in the knowledge that we are there when most needed.

run angel™ is manufactured in the UK & Ireland, which is considered very unusual for a wearable technology product.

We believe when it comes to personal safety you cannot afford to compromise on the build quality and reliability of your product, that the end user should feel confident that what they are buying stands up to what it says it can do in an emergency situation.

Get the app from the iTunes store here.

Where are you based?

run angel HQ is located in Cork. We find Cork is a great base for the company – I can jump in my car and visit our electronics manufacturer, fly out of Cork airport to see my plastics and materials manufacturer in the UK, or hop on a train to Dublin for any meetings.

When was the product launched?

We launched run angel™ in early March. Up to this point we’ve been operating as a stealth start-up, keeping our cards close to our chest whilst we enhanced the IP of run angel™.

What have been your biggest wins to date?

I’d have to say without doubt it was achieving a high decibel level from a small footprint. Securing private investment and HPSU support from Enterprise Ireland.  As many will know when it comes to raising funds for a hardware product it can be quite testing.

What type of people (market segment) are you trying to attract to your product?

Whilst our primary target is the female runner we feel all demographics can benefit greatly from run angel™. We see walkers, students and those coming home alone after a night out as potential secondary target markets.

run angel™ can also be considered an essential piece of kit should you suffer a personal injury or a medical condition that requires immediate nearby help and your listed guardians notified.

Tell us about your team?

We pride ourselves on being a lean tech start-up. We currently employ 3 full-time staff members and have in excess of 8 specialist consultants on long-term contracts including acoustic, electronics engineers and material experts. The founders are a husband and wife team, David & Ellen Caren.

What are you long term plans for your product / company?

We will continue to build on the safety aspect of run angel™ with additional safety features planned for future pipeline models, to expand the business and enter overseas markets.

What are your favourite tech gadgets?

I have Canary devices throughout my home that I can access when I’m away to ensure my kids are doing their homework or not getting up to mischief! My Skullcandy wireless headphones for running, and I occasionally wear a Withings Activite Pop with interchangeable straps. I like the pop range as unlike other smart watches it resembles an analogue timepiece and is light enough that you don’t know you’re wearing it – which I believe is fundamental when it comes to wearable tech on the wrist.

What tech gadgets do you wish you could use to help you?

Hologram projection would be novel – that in the event of an activation run angel™ could project a burly character or scary creature to ward of an attack or a Batman type signal to pinpoint where an incident has occurred.

How did the idea come about?

After passing a woman out running alone I was knocked to the ground by a hooded figure, when I got to my feet the guy had ran back in the direction he had come from. It didn’t hit me until I was back into my run that this guy was actually pursuing the lone female runner only moments earlier. This sat with me for quite sometime afterwards.

When my wife and run angel™ Co-Founder, Ellen took up running I guess my protective instinct kicked in and we researched what was available to a runner which could deter an attack and alert passerbys.

We found personal safety devices that were quite cumbersome, that would not be considered as a neat wrist worn wearable by the running community, and that also lacked the smarts and remote activation mobile application capabilities that are found in run angel™.

How do people get in touch with you?

Visit to show you care about your safety and that of loved ones.

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Say hi: [email protected]

David Caren is the CEO & Founder of run angel

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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