Business Showcase : Renderforest

By @SimonCocking

Describe the company – the elevator pitch …

Renderforest is an all-in-one professional video creation platform that helps individuals and businesses create quality videos online for free including various slideshows, family videos, explainer and logo animations, promotional videos, kinetic typography videos, music visualizations and more. Renderforest makes broadcast quality video production available to wide range of users.

How are you different?

We try to offer broadcast quality standards in a very short amount of time with easy to use tools.

Where are you based?

We are based in Armenia, Yerevan. Mainly our customers are worldwide, but the company is based in Yerevan. It does not have any impact on us as digital marketing is pretty flexible nowadays and people use our website through self-service.

When was the company launched?

The idea of the platform was born in 2013. At that time, we were only engaged in producing handcrafted animation videos. We mainly worked with startups and the practice showed that many of them didn’t have enough funds to order corporate animation videos. They had to buy them from the websites selling templates and pay money to a specialist who would turn them into corporate videos. If the budget of the startups was not sufficient to hire a specialist they could try to edit the templates on their own which is a pricey, complicated and time-consuming process. They were also services which did offer online video production, but the quality was not the one, which could be similar to pro explainer videos. The market lacked “the golden mean” which would overlap the two segments. That’s why we decided to create Renderforest early 2013.

What have been your biggest wins to date?

We had about 50.0000 users and 100.000 created videos in just one year when the website officially launched on January 1 2015. Currently, we have 500 daily sign-ups.

What type of people (market segment) are you trying to attract to your product?

Everyone who is interested in video creation. Actually, there are both personal and business videos, including family, wedding or travel slideshows, promotional business videos, mobile app promos, kinetic typography, logo animations and more

What are your long term plans for your product/company?

We do think we need to have broader templates and stable, easy to use editor. That’s the thing we’re working on it. As of February 1 2016, we do have 130 templates in our collection, but we aim to have 1000s soon, so we can satisfy the demand of any customer.

Anything else you’d like to add / we should have asked?

How many users or clients do you currently have, and when do you consider your company a success?

Over 100.000 video projects have been created with Renderforest. We currently have 50.000 users.

What is your favourite entrepreneurship quote?

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.net or on Twitter: @SimonCocking