By @SimonCocking

Describe the company – the elevator pitch …

We’re REFLEX, a digital platform that allows users to bet against each other while playing video games. Take for example playing FIFA against your friend online. A user can sign up to our site, deposit money and bet against their friend or a randomly matched player. Essentially the Paddy Power for Video Games.

How are you different?

We’re different because there is currently no product that offers this to gamers.

Why will the company / product do well?

We’ll do well because our team is comprised of gamers ourselves. Our main developer is an ex Paddy Power employee and we’re passionate about our company!

Where are you based? How long will you stay there?

Myself and Daragh are based out of my bedroom in Malahide. While one of our devs lives in Australia. WIth Miek our back-end dev works from home in Grand Canal Dock. We meet up a couple of times a week in the CHQ building and BOI Grand Canal Dock. Our internet is just standard old UPC home broadband. Hopefully we’ll get into a co-working space soon. But we’re both still in full in full time education!

When was the company launched?

We’re currently only 2 months running so it;’s pretty early stages for us. But exciting too.

What have been your biggest wins to date?

Our biggest win, probably winning Startup Weekend Dublin, winning a prize to attend CodeMotion in  Milan this November. We also got into Dublin Beta which is huge for us!

What is CodeMotion, what’s the benefit of going to it?

CodeMotion is a tech conference for developers, focused specifically on the technical side of things, with workshops etc. At CodeMotion, we’re hoping to pick the brains of like minded people and validate our idea further and most importantly learn. I think gaining knowledge is the most valuable investment you can get.

We also got into Dublin Beta which is huge for us!

Cool, what are you hoping to get out of appearing at Dublin Beta?

At Dublin Beta, we’re hoping to inform people about who we are and what we do! And of course learn from experienced members of the community.

Why do you think you won SW?

Personally I think we won SWDub because our idea/ product was the easiest to monetise. There was no other product there that could make money straight off the bat.

What was helpful / useful about doing SW?

This was my second Startup Weekend Dublin, the most I got from it was meeting the right people. Everyone who is currently on our team I met at Startup Weekend. I probably learned more during weekend than I learned in 3 years of Business in school.

Tips to others trying to do well at startup weekend?

Initially I was really apprehensive about pitching. But my advice is just to do it. Everyone there is really supportive, nobody cares if you mess up in your pitch. The Startup community I think is really unique in this way. Everyone I have met has helped me in one way or another. I would also say don’t get bogged down in building something in the 54 hours, address your idea in the following order: Validation, Pitch, MVP us e your time wisely!

What type of people are you trying to attract to your product?

Our market is anyone who is interested in gaming and who loves to take flutter against their friends! (But from our analytics and research specifically it’s males aged 20-30 who gamble online and have some sort of disposable income, FIFA players are huge)

What are you long term plans for your product / company?

Our long term goal is to overcome boundaries such as legalities in the way, and build an awesome product across a variety of games for an international audience!

What are your favourite tech gadgets?

Personally I love the OnePlus 2, it provides flagship performance for a fraction of the price of current phones. I’d be lost without it.

As gamers we love building PC’s, so our favourite Graphics Card is the GTX 980. A beastly card.

What tech gadgets do you wish you could use to help you?

What gadgets would help? Probably Mac Book airs constantly lugging my old laptop between here and Town.

Anything else you’d like to add / we should have asked?

I think I’ve covered everything here? Let me know if you think I should re-write this, I’m typing this of my phone in a free-chemistry 🙂

You’re still at school!? what subjects / activities have helped you with what you’re developing now?

Yeah so I’m in 5th Year in Malahide Community School. Last year TY gave me the outlet to take part in events and Hackathons such as SWDub. I’m currently studying Maths, English, French, Chemistry, Geography, Economics, Applied Marhs and Irish.. I suppose my favourite subjects are Maths, Chemistry and Economics. They kind of give an outlet for critical thinking and help you focus. Apart from taking away from my free time!

How do people get in touch with you?

People can reach us at and @getreflexio  on twitter or my own handle @PaulMXCI

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking

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