Describe the company – the elevator pitch …
Mediastalker protects the genius of creators and copyright owners by stopping media piracy of their very valuable content.
We are an AI / machine learning startup that specializes in disrupting e-piracy by offering cutting-edge intellectual property and copyright protection services. We rapidly locate and delete illegally uploaded media content on the internet within minutes, restore the true value of the violated IP assets, and thus reinforce our clients’ power to negotiate better deals with their media partners.
We believe that there is a great market opportunity to protect media content against piracy, and we are planning to gain a significant share of that opportunity on the global market.
Excited to join as #BoardMember the great journey
of the #startup #MediaStalker – Protect Your Genius https://t.co/jLWMwC8oi0 #fintech #insurtech #cybersecurity #VC @MediaStalker1 #VC @efipm @JimMarous @psb_dc @guzmand @andi_staub @jblefevre60 @helene_wpli @JeroenBartelse pic.twitter.com/7oIcnEN8O4
— Spiros Margaris (@SpirosMargaris) September 19, 2018
Tell us a little more about what you offer your clients.
The importance of Mediastalker can be explained using an example of a firm to which we have already provided significant value.
A client of ours has a large portfolio of movie assets. One of our client’s movies was first released in cinemas 30 years ago. Same as any other movie, filming the movie cost a considerable amount, and either made a profit or experienced losses. Regardless, however, the rights remained and continue to remain with our client.
Once movies are no longer being viewed at the cinema, they do not lose their worth. On the contrary, they are released as DVD and Blu-Ray, on TV, or available for streaming and downloading. Indeed, movies are exceedingly valuable even after they leave the cinemas. The only real danger for our client then, is if a copyright protected movie is pirated and consumers are able to view them illegally, for free.
While our client is paid for the rights to view the movie through all of the available legal channels, our client receives no monetary compensation when the film is viewed illegally online for free.
This is no small issue. With just a few clicks, millions of consumers can watch unlimited hours of content illegally with no repercussions. All the while, our client would make nothing for the films to which they own the rights.
This is where Mediastalker comes in. We wipe out the protected movie from the internet within minutes, set-up permanent monitoring for re-uploads to detect and delete them as quickly as possible. In this way, the value of the copyright media is protected. As a result, advertisers are willing to pay more for the media content, meaning that our client will get more income from his asset. More money in their pockets, makes our clients happier, and happy with our services. That’s why we call our clients, our “happy clients”, since our ultimate goal is to make them happy at all times, generating positive word-of-mouth that supports our business.
The above example applies to any media content, such as songs, book titles, games, or TV episodes, to name a few.
How are you different?
We use AI/ML in a platform we developed that executes all of the critical work. Thus, we maximize effectiveness on the top level, while minimizing possible errors. We are very responsive to real-time intellectual property violations, such as live events, and can easily adapt to any possible situation. We are the only company that currently deals with all types of media content, and we consider ourselves to be the one standout company that can serve the future needs today.
Why will you do well?
We have a superior solution to the serious issue of online media piracy, and we have a solid business model as well. We possess a growing base of paid and very prominent customers and we have already successfully tested our operational scheme against several major competitors for especially demanding events. Among many other competitors, we won several bids due to our cutting-edge solution.
To date, more than 10,000 cases have been settled and a value of €5 million has been restored. Moreover, we are already preparing for new media threats, due to the ongoing evolution of technology. We are positive that Mediastalker will become the go-to solution for companies in need of media asset protection from piracy.
In addition to the above, we recently welcomed a new board member, Spiros Margaris, a venture capitalist and the Global No. 1 fintech, AI and blockchain influencer; He will be acting as our mentor and coach. He provides a global perspective and will greatly improve the company’s overall focus, discipline and expertise, to increase the likelihood of achieving global success.
Where are you based?
We are based in Athens, Greece and are a proud member of the fast-growing Hellenic startup ecosystem. Although we can support any client 24/7 entirely remotely, we plan to expand and launch strategic premises around the globe to further establish our foothold and brand.
When was the company launched?
Mediastalker launched in 2018 as a spin-off. When we realized the true value and potential of our alpha version product solution, we decided to put all of our energy into developing a truly remarkable software to help creators and content owners around the world protect their valuable media assets.
What have been your biggest wins to date?
Being entrusted with the creations of individuals’ minds and hearts is itself a great victory. We have become Greece’s leading internet anti-piracy company and have built a vast paid client portfolio of the most recognizable and largest media brands in the film industry.
We believe that startup entrepreneurs should – in addition to developing cutting edge technology – know how to win customers: not only based on their superior solution offerings, but also on their ability to fully convey the value of their solution to clients. Indeed, we won major clients not by spending money on advertisements, but by showing them how valuable it can be for them to invest in protecting their assets, by increasing the value of their media asset portfolio.
We are proud to say that we protect 90% of Greece’s domestic film market. Moreover, we have also been selected to protect the broadcasting rights of live sports events such as, Champions League and NBA, among others, on behalf of the major domestic pay-per-view TV platform (who have over 60% market share).
We have experienced many significant wins in a short period of time, all because we put enough effort into a side-project to transform it into a promising business unit with great potential. We have achieved all of the aforementioned successes without any external funding, and indeed have avoided or rejected offers of pre-seed and seed capital since we want to use outside sources of funding only to scale our business.
Who are you trying to attract to your product?
We aim to attract global media companies and distributors, as well as individuals who create content (movies, television, music, books, e-games, software) who hold the copyrights to media content. We also protect broadcasts, live events, celebrities, and other VIPs, to name a few.
By providing its services, Mediastalker also protects indirectly consumers, since if there is no value in media production, there is little incentive to produce amazing, enjoyable content. Therefore, Mediastalker serves both sides of the industry, the producers and the consumers.
What tips would you give to others looking to build their business?
Having a good idea is equivalent to just standing outside the threshold of an opportunity. Execution is obviously very important; But, your best asset is your team. Build-up a team with a common vision comprised of individuals with the same hunger, motivation and priorities. Overnight success is a fairytale. Do not be afraid to fail and learn from your mistakes. Hard work, adaptability, focus and endurance are key for your company’s success.
At every step, you need to exceed both yours and your clients’ expectations. Don’t wait for a business opportunity to come to you; Go out and chase it with all the passion you can muster. This effort will inspire your team and your clients.
Tell us about your team.
We aren’t a typical startup team of college freshmen. Our board consists of highly experienced and talented professionals with over 20 years of combined experience in banking and finance, software engineering/technology, marketing and sales and advisory. Each of us adds specific value to our team, and we work best in a collaborative capacity.
What are your plans for the future?
We know that we can become synonymous with media antipiracy on the web. We already have a great product, but this isn’t enough for us. We are ready to expand abroad and serve the most iconic creators and brands in the world with even more cutting-edge technology solutions. We intend to further improve the mediastalker solution and consequently, expand our business. To achieve our goals, we are currently looking for smart funding partners who can help us realize our full potential.
What are your favourite tech gadgets?
We are all tech gadget enthusiasts, who love and own multi-purpose cutting edge personal and home smart devices. We try to use as many different brands as possible to stay informed on relevant tech developments and evolution. We rotate between iOS and Android devices and wearables.
What tech gadgets do you wish you could use to help you?
We cannot wait for the first 5G devices to become more mainstream, since we have already begun to focus on technological needs over the next 10 years as a result of new connection protocols and a boost in IoT. With the introduction of 5G, our services will become even more in demand, since illegal or pirated content can be distributed in the best possible quality and instantly. Regardless, we are more than up to the task and are prepared to handle new technological advances in any capacity.
Anything else you’d like to add/we should have asked?
We are regularly asked about how we have not only been able to maintain our business, but survive and even thrive during the economic crisis that has hit Greece (already not the most “startup”-friendly country) in the last 10 years. For us, the crisis was a trigger. We had to choose between the unknown and the secure, but violently reformed pathway that had been laid before us. We went for the unknown; we used our resources wisely, overcame obstacles and failures, and finally made it to build our solution and go successfully to market.
We are not alone. Several Greek startup success stories lit the way for us, and we now feel that it is our turn to do the same for other, and to transform this country into an entrepreneurial hub. We want to contribute to the startup world and inspire others to succeed. We are all trying to do our part to build a great startup ecosystem, and create work and a future for the large pool of talent that exists in Greece.
We set a high goal for ourselves, but we want to lead by example and with a higher mission than just business success.
How do people get in touch with you?
If you are a content creator or a copyright owner, please write to us at [email protected] For more information about us, please visit our website www.mediastalker.pro or find us on twitter, LinkedIn, or Facebook, and let’s get connected.